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Heritage trails are a unifying mechanism within the urban cultural tourism landscape and this article explores these tourism products against the principles of experience design suggested by Pine and Gilmore.1 Content analysis of trail brochures and leaflets incorporated both qualitative and quantitative dimensions in order to ascertain whether these are positioned as products or experiences. The results indicate that whilst trails utilize some of the approaches recommended by Pine and Gilmore,2 there is still considerable scope for improvement in terms of their positioning and presentational format, if they are to maximize their potential.

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This study found a reversal of previous findings with up to 14 dB lower thresholds found when using the ASSR technique with "Next-Generation" detection as compared with ABR using an automated detection (FMP). The test time for an audiogram prediction was significantly lower when using ASSR than ABR but was excellent by clinical standards for both techniques. ASSRs improved threshold performance was attributed to advancements in response detection including utilization of information at multiple harmonics of the modulation frequency. The stimulation paradigm which utilized narrow band CE-Chirps also contributed to the low absolute levels of the thresholds in nHL found with both techniques.

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