Viewing data were reported every 3 months beginning at 6 months of age by the parents of 51 infants and toddlers. Viewing logs were coded for program, content, and intended audience. Using hierarchical linear modeling techniques, growth curves examining relationships between television exposure and the child’s vocabulary knowledge and expressive language skills were modeled. Parent’s education, child’s home environment, and child’s cognitive performance were statistically controlled. The findings support the importance of content and program type when describing media effects. At 30 months of age, watching Dora the Explorer, Blue’s Clues, Arthur, Clifford, or Dragon Tales resulted in greater vocabularies and higher expressive language scores; watching Teletubbies was related to fewer vocabulary words and smaller expressive language scores; watching Sesame Street was related only to smaller expressive language scores; and viewing Barney & Friends was related to fewer vocabulary words and more expressive language. Reasons for differences are discussed.

The study showed a complex pattern of associations between cumulative risk, parenting, and media exposure with EF during early childhood. Consistent with the American Academy of Pediatrics, these findings support the recommendation that background television should be turned off when a child is in the room and suggest that exposure to high-quality content across multiple media platforms may be beneficial.

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OBJECTIVE: US parents were surveyed to determine the amount of background television that their children are exposed to as well as to isolate demographic factors associated with increased exposure to background television. After this, we ask how certain home media practices are linked to children’s background television exposure. METHODS: US parents/caregivers (N = 1454) with 1 child between the ages of 8 months and 8 years participated in this study. A nationally representative telephone survey was conducted. Parents were asked to report on their child’s exposure to background television via a 24-hour time diary. Parents were also asked to report relevant home media behaviors related to their child: bedroom television ownership, number of televisions in the home, and how often a television was on in the home. RESULTS: The average US child was exposed to 232.2 minutes of background television on a typical day. With the use of multiple regression analysis, we found that younger children and African American children were exposed to more background television. Leaving the television on while no one is viewing and children’s bedroom television ownership were associated with increased background television exposure. CONCLUSIONS: Although recent research has shown the negative consequences associated with background television, this study provides the first nationally representative estimates of that exposure. The amount of exposure for the average child is startling. This study offers practitioners potential pathways to reduce exposure.

To investigate whether licensed media spokescharacters on food packaging and nutrition cues affect young children's taste assessment of products. Design: In this experimental study, children viewed 1 of 4 professionally created cereal boxes and tasted a "new" cereal. Manipulations included presence or absence of licensed cartoon spokescharacters on the box and healthy or sugary cereal name. Setting: Shopping center in a large northeastern city in December 2007. Participants: Eighty children (mean [SD] age, 5.6 [0.96] years; 53% girls) and their parents or guardians. Main Exposure: Licensed cartoon characters and nutrition cues in the cereal name. Outcome Measures: Children rated the cereal's taste on a 5-point smiley face scale (1, really do not like; 5, really like). Results: Children who saw a popular media character on the box reported liking the cereal more (mean [SD], 4.70 [0.86]) than those who viewed a box with no character on it (4.16 [1.24]). Those who were told the cereal was named Healthy Bits liked the taste more (mean [SD], 4.65 [0.84]) than children who were told it was named Sugar Bits (4.22 [1.27]). Character presence was particularly influential on taste assessments for participants who were told the cereal was named Sugar Bits. Conclusions: The use of media characters on food packaging affects children's subjective taste assessment. Messages encouraging healthy eating may resonate with young children, but the presence of licensed characters on packaging potentially overrides children's assessments of nutritional merit.