PurposeThe purpose of this research is to help better understand the impact of online user reviews on sales of search goods.Design/methodology/approachThis research is based on digital camera sales data collected from amazon.com and two studies are included in this research. The first study is based on a static model and sample data from one time stamp. The second study is based on two sample data collected from two different time stamps, and a dynamic model is proposed.FindingsThe results from the first study reveal that the average online customer review, the number of online reviews, the price and the camera's physical properties such as the number of pixels and the optimal zoom number (but not LCD screen size) have significant influence on digital camera sales. The results from the second study show that the sales from the previous period are an important indicator for future sales. In addition, change in price, change in average online review rating and change in the total number of online reviews are all significantly associated with future sales.Research limitations/implicationsThe research reveals that there is a significant relationship between the online user review and sales of search goods, and the influence of online user reviews on search goods sales is different from that on experience goods. It also recognizes that the product specifications influence the sales of search goods. In addition, the research on search goods shows that price at the specific time and price changes are significant factors affecting sales.Practical implicationsThe research indicates that retailers should provide channels for, and encourage, customer online reviews for search goods to improve sales. It is also beneficial for online retailers to provide detailed product attributes to help their customers make the purchase decision. Carefully designed and executed price promotions could also be effective ways to improve sales of searchable goods.Originality/valueThis study is one of the first attempts to investigate the impact of online user reviews on sales of search goods.
PurposeThe purpose of this paper is to try to determine to what extent differences and similarities in sociopolitical, cultural and economic backgrounds are reflected in gender role portrayals in magazine advertisements in the USA, China and Thailand.Design/methodology/approachContent analysis is used. Five different magazine categories are selected from the USA, China and Thailand in 2007: news and general interest; sports; entertainment; women's and business. The coding system employed is modified from Courtney and Lockeretz.FindingsOverall, the paper finds that advertisers in Thailand, China and America shared some gender stereotyping. In addition, Chinese and Thai magazine advertisements show more gender stereotyping, while US advertisements show more egalitarian representations. These findings are consistent with their respective culture backgrounds.Research limitations/implicationsThe use of content analysis is limited because it is mainly descriptive in nature and adequate causal explanations cannot be established. Besides, this research is cross‐sectional and the changes in gender role portrayals in cultures over time cannot be sufficiently captured.Practical implicationsThe paper's observations support the hypotheses that the sociopolitical, cultural and economic differences of the three countries lead to different gender role attitudes in each society, and these different attitudes need to be considered by international advertisers. The paper also suggests that international advertisers should carefully consider the use of gender role stereotypes in their creative design, for the benefit both of the advertisers and the society.Originality/valueNo similar studies have been conducted on Thai advertisements and the most recent study in China was in 1997. It is also worthwhile to examine gender role portrayals in advertisements from three countries with unique sociopolitical backgrounds: the capitalistic USA (with Judeo‐Christian values), socialist China (with weak Confucian values) and capitalistic Thailand (with strong Confucian values).
Over the last 30 years, higher education has received the assessment movement with a substantial amount of skepticism. The purpose of this study is to advance our understanding of political science's responsiveness to assessment reform pressures using neoinstitutional theory. The influence of public status, institutional type, and accreditation region on curricular planning and assessment responsiveness is tested. Using an index to measure the responsiveness of a stratified, random sample of program descriptions at 241 U.S. institutions, results show relatively low levels of curricular planning and assessment responsiveness by political science departments. Institutional type and accreditation region are correlated with level of responsiveness.
Extending BluedornS (1993) review of environmental contingency theory, we examine the strategic management research conductedfrom 1980-1993 that explicitly deals with the environmental domain. Framing our approach as a constrained strategic choice perspective, ourfocus on this intersection of the strategic management and organizational environment literature leads us to examine six spectfk subsets of this literature: (1) strategic leadership and upper echelons; (2) scanning; (3) interorganizational relationships; (4) institutional theory; (5) organizational alignment; and (6) strategic control and evaluation. In our discussions of these topics, we identify research trends and generalizations as well as identify promising research possibilities and questions for future research. In this vein, we conclude the article with our identification of several possibilities for theoretical syntheses and theory development.
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