This study aims to identify data relating to Tourist Satisfaction towards Management of Home Stay inLumajang District.Guests who come to stay at the hotel hope to get the best quality of service. Hotel management strives to provide services to suit guests' expectations. Homestay management offers personal services for guests. Guests can interact by enjoying the culture and doing something together with the community. Sample method is purposive random sampling, with a total of 112 respondents. Several data collection techniques used are interviews, observation, documentation and questionnaires with Likert scale.There are six aspects measured, including Physical Form, Reliability, Responsiveness, Assurance, Empathy and Loyalty that affect tourist satisfaction towards management of homestay in Lumajang District. In the aspect of physical form, the highest Subaspect is a calm atmosphere, amounting to 3.63 (very good), next Sub-aspect is neatly arranged area, at 3.60 (very good), Subaspects of cleanliness and neatness of the room, at 3, 35 (Very good). In the aspect of reliability, the highest Sub-aspect is speed in service, at 3.51 (very good). Sub aspects of accuracy in serving tourists, amounting to 3.33 (Very Good). Sub aspects of employees who are sympathetic in offering assistance, amounting to 2.91 (Good).In the aspect of Responsiveness, the Sub-aspects of responsiveness in assisting tourists is 3.16 (Very good). Sub aspects of clearly information, amounting to 3.07 (Good), and Sub aspects of employee willingness to help tourists who stay with points of 3.06 (Good). In the aspect of assurance, the security aspects is the highest points, which amounted to 2.99 (Good). Sub aspects in providing services with points of 2.67 (Good). And aspects of politeness and friendliness in service at points of 2.52 (Good). In the aspect of empathy, the Sub aspects of the attention of the manager and the owner of the tourist lodge towards individuals at points of 3.33 (Good). Sub-aspects of maintaining good relations with guests at points of 3.23 (Good). Then the Sub aspects of responsibility for comfort with points of 2.94 (Good). In Loyalty aspects, tourists have a good level of loyalty with points of 3.09. Tourists want to come back, visit and stay at the home stay. In the Sub-aspects willingness to promote home stay, tourists also show a good response, with points of 2.90. Tourists will give recommendations to other people to stay at the home stay that have been visited in Lumajang district.

The purpose of this study is to find the characteristics that affect social entrepreneurs’ level of social contribution, and what should be done to empower social entrepreneurs with the observed characteristics to fulfill the needs of social welfare in Indonesia. In total, 106 valid units-of-research from a survey with a base response number of 5,620, provided by the GEM report of 2015, are analyzed, using a multiple linear regression method to find the characteristics of the social entrepreneurs. Previous literature is used to provide suggestions for practical implication. Based on the Five Social Entrepreneurial Characteristics, it is found that the only characteristic which significantly affects social entrepreneurs’ level of social contributions is perseverance. To nurture this attribute, social entrepreneurs could be driven to develop active partnerships with NGOs. Active partnerships would make social entrepreneurs develop not only perseverance, but also become more competent in contributing to social issues. This research is very specific for social entrepreneurs in Indonesia, and points to the possibilities of resorting to social entrepreneurs for fulfilling the demand of social welfare support rather than only depending on the government or NGOs. In addition, instead of encouraging the establishment of more social entrepreneurs, this research aims to foster their potential.

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Social media merupakan salah satu media yang digunakan pihak hotel untuk memasarkan fasilitas dan produknya. Mengikuti tren tersebut, InterContinental Bali Resort menggunakan social media Instagram sebagai salah satu media untuk menjaga dan mengenalkan brand InterContinental Bali Resort. Dilihat dari data yang ingin dicapai pada tahun 2018 masih belum mencapai target, tetapi pengikut Instagram InterContinental Bali Resort dapat dikatakan sudah banyak jika dibandingkan pengikut dengan respon di Instagram masih sangat minim. Oleh karena itu, untuk mengetahui posisi brand awareness InterContinental Bali Resort diperlukan strategi social media khusus pada Instagramnya.             Penelitian ini bertujuan untuk mengetahui posisi brand awareness melalui social media Instagram, sehingga dapat mengetahui strategi lanjutan apa yang cocok untuk diterapkan. Penelitian ini dilakukan dengan mengolah data 100 kuesioner dengan 4 indikator brand awareness. Responden kuesioner ini adalah generasi millennial pengguna aktif Instagram. Hasil kuesioner dianalisis dengan tingkatan untuk mengetahui posisi brand dan menentukan strategi lanjutannya.             Hasil penelitian ini menunjukkan bahwa posisi brand awareness terhadap Instagram InterContinental Bali Resort terletak pada brand recall yang berarti Instagram InterContinental Bali Resort sudah dikenal tanpa harus mengingatkan kembali akan brand tersebut. Untuk meningkatkan posisi ke “top of mind” diperlukan beberapa strategi lanjutan seperti menjalin komunikasi, membuat konten-konten yang lebih kreatif dan mengatur waktu postingan yang disesuaikan dengan target market sehingga melalui Instagram InterContinental Bali Resort, produk dan fasilitas yang ditawarkan dapat diketahui dengan mudah. Keywords: Strategi, Social Media, Instagram, Brand Awareness