This study aims to analyze and obtain empirical evidence of deceptive behavior as a moderating variable of trust in purchasing through e-commerce purchase intentions. The data of this research were obtained from the results of collecting a questionnaire of 100 respondents who were consumers who had made transactions through e-commerce sites. Testing the hypothesis in this study using the measurement model (Outer Model) and structural models (Inner Model) with the application of Partial Least Square (PLS). The PLS program used is SmartPLS version 3.02.8. The results of this study indicate that trust has a positive effect on purchase intentions. However, with deceptive behavior as moderation, deceptive behavior weakens the relationship between trust in purchasing through E-Commerce and purchase intention as a mediating variable. Purchase intention is proven to be a mediating variable that mediates trust in mentally buying. The government should be more assertive in handling cases of e-commerce crime that are rife to create security and comfort for e-commerce site users.

No abstract

Complaints from online driver-partners against online transportation companies tend to occur frequently about the services provided. Online transportation companies are required to reduce service failures that occur. The complaints from the driver-partners themselves are seen to have fluctuated. However, the complaints that occur do not prevent new enthusiasts from joining as partners. The purpose of this study was to determine the effect of service recovery on complaint handling satisfaction and customer affection as a mediator. The unit of analysis is Grab driver who visited the Banyumas service office during the past year. The number of respondents in this research is 204, the questionnaire as an instrument, and the analysis technique uses Structural Equation Modeling. The results found that there is a positive effect of distributive justice, procedural justice, and interactional justice on the satisfaction of online driver-partners. Then, distributive justice, procedural justice, and interactional justice have a positive effect on online driver-partner satisfaction mediated by customer affection.

Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi keputusan transaksi   melalui e-commerce. Data penelitian ini diperoleh dari hasil pengumpulan kuesioner sebanyak 100 responden yang merupakan konsumen yang pernah melakukan transaksi melalui situs e-commerce. Pengujian hipotesis dalam penelitian ini menggunakan model pengukuran (Outer Model) dan model struktural (Inner Model) dengan aplikasi Partial Least Square (PLS). Program PLS yang digunakan adalah SmartPLS versi 3.02.8. Hasil dari penelitian ini menunjukkan bahwa Kepercayaan bepengaruh positif terhadap niat transaksi dan niat transaksi berpengaruh terhadap keputusan transaksi melalui e-commerce. Niat transaksi terbukti menjadi variabel mediasi yang memediasi kepercayaan terhadap keputusan transaksi. Kata kunci: kepercayaan, niat membeli, transakasi  e-commerce

Persaingan dalam bisnis ritel saat ini membuat perusahaan menawarkan keunggulan produknya masing-masing. Konsumen semakin selektif dalam memilih suatu barang yang dibutuhkan. Oleh karena itu perusahaan ritel harus dapat memenuhi kebutuhan konsumen dengan strategi yang tepat agar mampu bersaing secara kompetitif. Perusahaan ritel dikatakan berhasil menjalankan fungsinya apabila mampu menjual produknya lalu memperoleh profit semaksimal mungkin. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk terhadap kepuasan pelanggan dan loyalitas pelanggan, serta pengaruh kualitas produk terhadap loyalitas pelanggan yang dimediasi oleh kepuasan pelanggan pengunjung Prima Freshmart Cirebon. Teknik pengambilan sampel menggunakan Accidental Sampling. Analisis data menggunakan Structural Equation Modeling (SEM) dengan menggunakan Partial Least Square (PLS) sebagai alat analisis data. Hasilnya adalah kualitas produk berpengaruh signifikan terhadap kepuasan pelanggan dan loyalitas pelanggan; kepuasan pelanggan berpengaruh signifikan terhadap loyalitas pelanggan; serta kepuasan pelanggan memediasi kualitas produk terhadap loyalitas pelanggan.