The research entitled the positive value of the covid-19 pandemic for MSMEs in Yogyakarta City was motivated by the covid-19 pandemic in Indonesia, starting with the findings of Covid-19 sufferers on March 2, 2020 to April 18, 2020, 6,248 confirmed positive cases of Covid-19 with 631 recovered cases and 535 died cases. As a result of the Covid-19 pandemic, the Government has established various policies such as social distancing, PSBB, learning-working-worshiping at home. The impact of the policy was that various social, tourism and economic activities stagnated. The impact of this stagnation has an impact on MSME actors in general, including MSMEs in Yogyakarta. A qualitative research approach is a case study of MSME actors who are gathered in the home business camp (HBC) and Karang Mitra Usaha (KaMU) in Yogyakarta City. Data were collected through interviews via social media, observation and literature study. Qualitative data analysis used the Creswell 2016 technique. The conclusion of the research was that the reasons behind positive thinking for MSMEs as a result of the Covid-19 epidemic were religious, psychological and educational factors. So that MSME players can take lessons by innovating, evaluating business and developing creativity. Suggestions in research, this research needs to be continued with wider informance and post-Covid-19 MSME actors need to be strengthened through disaster management training for advanced creativity development, psychology, entrepreneurial religiosity and business philosophy. Keywords: positive value, COVID-19 pandemic, MSMEs Yogyakarta

The study aims to see the role of organizational culture and lecturer performance in improving university organizational performance. We use the inferential verification technique, which is a strategy used by researchers to assess the validity of the hypotheses presented by collecting actual data from several higher education administrators. Two hundred samples from higher education institutions in Indonesia were deliberately selected as respondents. We used Structural Equation Modeling (SEM) analysis to test the hypotheses, aided by Smart-PLS software. Based on the research findings, it can be concluded that organizational culture has a significant positive effect on the performance of higher education organizations, lecturer performance has a significant positive effect on higher education organizational performance, and organizational culture has a significant positive effect on the performance of college lecturers. The limitation of this research is that the survey only focuses on universities in Indonesia and the tactical management level of an organization. Practical implications: According to research findings, improving lecturer performance and organizational culture can improve the organizational performance of tertiary institutions in Indonesia. The lecturer performance variable is proven to be a mediating or intervening variable for organizational culture influencing the performance of higher education organizations in Indonesia. Based on the 1945 Constitution, education, including higher education in Indonesia, is one of the indicators of advancing science and technology, higher education must be the driving force of national development, and higher education solves the nation's problems.

Every company considers human resources the most important asset in developing a business or company itself. This study aims to determine whether the characteristics of the work affect the Loyalty of Indo Furniture Employees. To find out whether Organizational Culture affects Indo Furniture's Employee Loyalty. To find out whether Leadership Ethics affect the Loyalty of Indo Furniture Employees. To determine whether work characteristics, organizational culture, and leadership ethics affect employee loyalty. The research approach used by the author is to use a quantitative approach. Results: the effect of job characteristics obtained t value 16.992 with a value of t sig = 0, 000 < 0.05). Thus, it can be stated that the Job Characteristics partially affect Indo Furniture Employees' Loyalty. The influence of organizational culture obtained t value of 2.436 with a value of sig = 0.001 > 0.05). Organizational Culture Affects Indo Furniture's Employee Loyalty. The influence of Leadership Ethics obtained t-value of 3.612 with a value of sig = 0.001 > 0.05. Leadership Ethics Affects Indo Furniture's Employee Loyalty.