ABSTRAK PENDAHULUANPembangunan ekonomi era otonomi daerah menghadapi berbagai tantangan, baik dari f a k t o r internal maupun eksternal. Masalah kesenjangan dan isu globalisasi berimplikasi pada percepatan pembangunan ekonomi daerah secara terfokus melalui pengembangan kawasan dan produk andalannya. Paradigma pembangunan wilayah saat ini perlu memperhatikan kekhususan wilayah yang dapat meningkatkan potensi wilayah tersebut (Daryanto, 2004). Upaya pembangunan ekonomi daerah mempunyai tujuan utama untuk meningkatkan jumlah dan jenis peluang kerja dengan memanfaatkan sumberdaya yang ada (Harini dkk, 2005;Sulaiman, 2006). Sulaiman, 2006). ).Sektor pertanian merupakan sektor yang berperan penting dalam perekonomian Indonesia. Perkebunan sebagai bagian integral dari sektor pertanian merupakan sub sektor yang mempunyai peranan penting dan strategis dalam pembangunan nasional. Peranannya terlihat nyata dalam penerimaan devisa negara melalui ekspor, penyediaan lapangan kerja, pemenuhan kebutuhan konsumsi dalam negeri, bahan baku berbagai industri dalam negeri, perolehan nilai tambah dan daya saing serta optimalisasi pengelolaan sumberdaya alam secara berkelanjutan. Peranan sub sektor perkebunan bagi perekonomian nasional tercermin dari nilai PDB perkebunan secara kumulatif mengalami peningkatan pada 2005-2010 tumbuh rata-rata
Xx12 I Herdhiansyah D dan Asriani. Strategi pengembangan agroindustri komoditas kakao Peningkatan luas areal dan produksi tanaman perkebunan di Kabupaten Kolaka dinilai masih kurang dalam menciptakan kesempatan kerja yang lebih banyak disebabkan produksi tanaman perkebunan masih sedikit yang diolah pada tingkat lebih lanjut. Hasil tanaman perkebunan diperdagangkan para petani rata-rata masih terbatas pada tingkat on farm agribusiness dengan nilai tambah bagi petani yang masih terlalu kecil sehingga pendapatan petani belum memadai. Sampai saat ini belum ada acuan yang akurat bagi pemerintah Kabupaten Kolaka. Diversifikasi produksi komoditas kakao belum berkembang dan hasil ikutannya belum dimanfaatkan. Penelitian ini bertujuan untuk merumuskan strategi pengembangan agroindustri komoditas kakao. Objek penelitian adalah komoditas kakao yang terdapat di Kabupaten Kolaka dengan metode SWOT. Hasil penelitian menunjukkan strategi pengembangan agroindustri komoditas kakao berada pada kuadran I atau strategi yang dibuat dengan menggunakan seluruh kekuatan untuk memanfaatkan peluang yaitu strategi agresif. Strategi agresif berdasarkan faktor kekuatan yang merupakan internal dan faktor peluang yang merupakan faktor eksternal dengan alternatif strategi: peningkatan kemandirian petani melalui pembinaan dan penyuluhan, pengembangan kemitraan pada kegiatan agroindustri dalam upaya menambah nilai tambah produksi komoditas kakao.
Consumption of vegetables in the community continues to increase along with the increase in population. Hydroponics is an innovation in agriculture that was developed to increase vegetable production in order to support national food security. This study aims to determine public perception on the Starterkit Wick Hydroponic method of vegetable plants. The location of the study was conducted in Wawowanggu District, Kendari City. Sampling was done by purposive sampling technique. The method used in this research is a descriptive qualitative analysis method with a Likert Scale which is used to measure attitudes, opinions and people's perceptions of the Starterkit Wick Hydroponics method of vegetable plants. Based on the research results obtained by community perceptions of the Starterkit Wick Hydroponics program for vegetable crops based on factors such as narrow land use, good quality, free of pests and diseases, practical, many nutrients, rapid plant growth, suitable for urban areas and as agro-tourism. In general and overall public perceptions of the hydroponic method for starterkit wick systems are at an average value of 3.58 with a high category
This study aims to: (1) Learn how the processing of cashew products in the home industry (2) Learn what strategies are implemented to increase sales of cashew products in the home industry. This research has been conducted since January 2019. The population in this study is the whole cashew home industry. Sampling is done by "Proportional Random Sampling". The samples in this study were 4 cashew home industries from 8 respondents. Primary data collection is done through direct interviews using questionnaires. The variables to be examined are the condition of the company including the condition of the company's external and internal environment which includes strengths, weaknesses, opportunities, and threats, as well as marketing variables such as products, prices, places promotion and distribution. Data is processed using SWOT analysis. The results of this study indicate that (1) The processing process of cashew products has 7 stages of management, while the stages are the raw material for cashew spindles, drying, skin cleavage, pruning cashew seeds, removal of the epidermis, drying (drying), packaging; (2) The home industry implements a strategy to support the diversification strategy, which means that the home industry in the contingent district is in a very good position to further develop the business, but does not demand the possibility of being alert to the existing threats. Marketing strategies that need to be applied to home industries in the Kontunaga District are to improve product quality, strengthen cooperation with the government, maintain good relations with consumers, improve the quality of human resources at the operational level, increase product promotion and distribution, market segmentation to be able to maintain and expand existing markets, creating new designs so that consumers have many choices and increasing production and marketing cooperation between similar business actors.
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