This paper explores about how a storytelling, which has been convinced by many, as a practical learning approach to develop early childhood literacy ability, however together with the decreasing of storytelling culture in the society, it has now been lesser in use let alone to be considered as an effective learning method to practice in the kindergaren education upbringing. Nevertheless, storytelling is undoubtedly believed to improve children's literacy skills as it gives more rooms to identify new vocabulary, building imagination and exercising creative thinking. Simultaneously with research development on early childhood, there are some interesting results showing how significantly Dual Coding Theory has improved the ability on children reading comprehension. Dual Coding Theory is one of the cognitive theory developed by Allan Paivio, Professor of Psychology at the University of Western Ontario. This theory states that human being processes and stores information in two different subsystems, namely verbal and non-verbal (visual) which are correlated and work together. By exposing the entire sensory at early age, it will build an important foundation for a better understanding on the vocabulary and story ideas. It is with hope that through this article, the valuing of storytelling method by way of Dual Coding Theory can be elaborated and to position the importance of Dual Coding Theory in the development of children's literacy. It is also expected to have vivid implication on the improvement of teacher's motivation to reinforce the storytelling method in the kindergarten education as effort to set up a good literacy foundation.