Purpose Access to learning resources in higher education is a prerequisite for effective learning. The purpose of this study is to investigate how marketing of library resources can influences library usage of students from the University of Education Winneba and University of Cape Coast in Ghana. Design/methodology/approach The study was grounded in the pragmatic paradigm and guided by the mixed methods research approach. The sequential explanatory design was used in that, quantitative data was collected first, followed by the collection of qualitative data. The respondents were selected using the multi-stage and purposive sampling techniques. A total of 1,170 students were involved in the quantitative study, and the qualitative study comprised 12 students and 6 librarians. The quantitative data were analysed descriptively using the Statistical Package for the Social Sciences (SPSS), while the qualitative data were analysed thematically. Findings The study found that the marketing of library resources and services increased awareness and motivates students from the University of Education Winneba and University of Cape Coast to use them. In addition, the study found no relationship between competencies in information literacy and the use of library resources and services beyond developing students’ capacity to use library resources The study further established a positive relationship between improved learning activities and the use of library resources and services by students at the University of Education Winneba and University of Cape Coast in Ghana. Originality/value The study is unique in its scope and focus and will lead understanding to the use of library services and resources to achieving positive learning outcomes in Ghanaian distance learning institutions. Thus, the expanded benefit to students’ use of library services not only will improve their academic activities, performances, retention, programme completion, employment opportunities and lifelong learning but also is important for institutions to increase students’ enrolments, increase university world-wide visibility and influence national development.

This study sought to explore the role academic libraries can play in connecting industries to research outputs emanating from universities and research institutions in Ghana. This study adopted the explanatory sequential mixed methods design. Purposive and disproportionate stratified sampling were used to select a sample size of 196, which included researchers, academic librarians and industrialists. The response rate was 78%. Data was collected through a semi-structured interview guide and questionnaire. Narrative analysis of qualitative data was employed, while quantitative data from the questionnaire was analysed descriptively (frequencies, means, standard deviations) and inferentially (ANOVA) using SPSS version 21. The significant finding indicates that academic libraries can play a key role in the effective transmission of research outputs to industries, hence, the need for a stronger collaboration among researchers, academic libraries, and industries to ensure high productivity, leading to national development. The study recommended the use of the Academic Libraries Transfer of Research Outputs to Industry (ALTROI) Model to ensure effective collaboration among researchers, academic libraries and industries as far as the proper use of research outputs is concerned.

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