The company’s sustainable development depends from a lot of determinants. The article deal with the theoretical and practical aspects of human resource management on modern enterprises in the field of TV and communication services. The authors noted that for more than a century of human resource management, both theoretical and practical disciplines have evolved in various fields. In this connection the theoretical foundations for the development and preservation of human resource management were investigated. The authors analysed the worlds modern transformations of the workforce, that gives background for the future investigating and creates the preconditions for improving human resource management system on domestic enterprises. The authors emphasizes that the main objective of evolution and development of labour resource management is the efficiency of labour utilization, the search for the potential of employees, the application of techniques and practices to motivate and support staff. Changing the organizational environment in the market has to push managers to increase the effectiveness of the production process, create modern competitive advantages and consider the profitability of human resources. Investigating the features of functioning TV and communication companies has given the opportunity to provide recommendation for improving human resource management system. That would improve production, reduces costs, and at the same time ensures the stable existence and further development of the organization. The provided comparison of human resource management of PJSC “Ukrtelecom” and Vodafone Group PLC concludes that for a quick response to a modern problem, it is necessary to focus on the experience of a foreign company, to introduce modern instruments for the further operation of the enterprise. Key words: HR management, motivation, potential, efficiency, digitalization.