This study analyzes the influence of the Electronic Word Of Mouth (Ewom) variable on interest in visits to tourism objects in Malang. The analytical tool used in this study is the analysis of multiple regression. The results showed that the intensity variables and content variables did not significantly influence, with the results of the calculation of t-hitung smaller than t-table. While the Valence of Opinion variable has a significant positive effect with the results of t-hitung 4.205 greater than t-table 1.993. Multiple regression analysis produces Fhitung has a value of 19.408 greater than F-table, which is 2.73. Thus, it can be said that the intensity variable, valence of opinion variable and content variable simultaneously influence the interest of the visit.
This study aims to investigate the effect of competitive intelligence to competitive strategy and performance of cafes and restaurant in Malang, Indonesia. Data analysis applying path analysis on 100 samples showed that competitive intelligence directly affects performance and indirectly through competitive strategy performance. These findings are expected to provide recommendations for strategic planning development efforts in the future for cafes and restaurants in Malang, and also to help in developing the best practices in responding the market change.
Some of the problems that arise in PKK RT2 RW 9 Dusun Klandungan Landungsari Village are related to entrepreneurship, including: the absence of an entrepreneurial spirit, the absence of entrepreneurial abilities/skills, the absence of field coaches who guide entrepreneurship, and the absence of capital for entrepreneurship.
Training is needed to overcome the problems that occur in PKK RT2 RW 9 Dusun Klandungan Landungsari Village in entrepreneurship. The training that needs to be carried out on entrepreneurship includes: increasing entrepreneurial motivation, providing entrepreneurial skills, mentoring in collaboration with competent field supervisors, entrepreneurship capital/equipment assistance.
This study analyzes the function of IT in mediating entrepreneurial and marketing attitude to improve SME marketing performance. This research was conducted in Greater Malang, East Java, Indonesia from May to June 2019 using a sample of 50 exporting SMEs-but only 43 units answered the questionnaires. The investigation used PLS technique. Market orientation characteristics positively affect entrepreneurial orientation and marketing performance. Entrepreneurial orientation doesn't affect marketing performance. Market orientation doesn't impact IT. Entrepreneurial orientation affects IT. Marketing performance isn't affected by IT. Market orientation does not affect IT marketing performance. Entrepreneurial orientation does not affect IT marketing performance. These results demonstrated that when SMEs export through intermediaries, entrepreneurial orientation, market orientation, and IT cannot grow adequately to promote marketing performance. Research is confined to exporting SMEs in Greater Malang registered with East Java's Department of Cooperatives. In the first place, the findings could serve as a point of reference for the implementation of information technology, entrepreneurial orientation, and marketing orientation for small and medium-sized exporting businesses in Greater Malang. Second, the findings have the potential to aid regional governments in formulating policies that would help small and medium-sized enterprises (SMEs) that export enhance their marketing effectiveness.
Entrepreneurial passion is the central pillar of running a business. Managers of small and medium enterprises (SMEs) must be passionate about recognizing their opportunities and enhancing their self-efficacy, self-leadership, and SME entrepreneurial intentions. This study aims to estimate whether entrepreneurial passion increases entrepreneurial intentions supported by self-efficacy and self-leadership in SMEs. The study population included 191,312 SMEs in East Java, Indonesia; the final sample comprises 334 SME actors determined by the Slovin formula. Data are processed through SmartPLS software and analyzed using the SEM approach. The test results show that entrepreneurial spirit positively affects self-efficacy, with a t-statistic value of 60.267. In addition, entrepreneurial passion positively affects entrepreneurial intentions, with a t-statistic value of 29.806. Entrepreneurial passion positively affects self-leadership with a t-statistic value of 7.502. Furthermore, self-efficacy positively affects entrepreneurial intentions with a t-statistic value of 3.438. Finally, self-leadership positively affects entrepreneurial intention with a t-statistic value of 2.295. In conclusion, this paper expands the relevant literature on the impact of entrepreneurial passion, self-efficacy, and self-leadership on entrepreneurial intention.
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