The aim of this paper is to reveal the general line of sociological research questions in authors’ theoretical, methodical, and analytical developments during the 2019-2020 period. That line was related to values, moral, and social approval, as well as typification search, since authors methodically looked for clusters of opinions. The paper focuses on socially relevant cultural phenomena and processes that seem purely routine, but affect the deep foundations of socialisation in Ukrainian society. The formation and choice of values in Ukrainian society does not appear to be a comprehensive process, as it seems at first glance – they are complex, and not easy to predict. The paper identifies the dominant stereotypes about values, obligations, and information consumption in Ukrainian society, and answers three main questions: whom did Ukrainians approve by the choice of values; which moral dilemmas’ decisions were Ukrainians willing to approve themselves; and whom did Ukrainians need approval from by assessing the veracity of information.