The paper states that the success of Ukraine's development, in the context of the transition to the model of Ukraine's innovative development, contributes to a clear choice of priorities, among which the main thing is to ensure high rates of economic growth. The role of banks in reproductive processes is proved, which corresponds to modern problems of innovative development of the Ukrainian economy. The scientific approaches of various economic theories (neoclassical, monetarist, Keynesian, institutional, and the concept of financial mediation) are investigated. Advantages of studying the world experience of economic theory are to determine its connection with banking activities. But this does not entail the task of carrying out a complete historical study of all economic concepts relating to the impact on the economic development of the financial market itself and its subjects. The author highlighted the task of studying the relationship of development, participation of banking sector actors, and trends in the development of new paradigms in the theory of financial intermediation. The purpose of the article is to conduct an analysis of the theoretical provisions on determining the role of banks in financing innovative development of the economy. Methodology. The information base of the research is the results of scientific research results in determining the influence of the monetary sphere, interest rates, production, investments, and state on the processes of reproduction of the economy, published in monographic studies and publications in periodicals. During the research, methods of logical generalization, comparative analysis, system approach that takes into account the dynamic functional dependence between the state of the whole, development and the balance of its constituent elements are used. Results. The article emphasizes that the issue of activating the activity of banks in the investment market has become particularly significant. A critical analysis of research and development of leading scholars has led to the conclusion that there is no generally accepted idea of determining the place and role of banks in the growth of the country's economy. It is established that the representatives of neoclassical theories of mediation most thoroughly considered the theoretical positions regarding the definition of the role of banks in the revitalization of economic growth. Practical implementation. The practical significance is in the fact that scientific research clearly, understandably, and consistently proves the importance of the participation of banks in reproductive processes. The results obtained in the future will be used to develop recommendations for defining the directions of interaction between banks and enterprises of the real sector of the Ukrainian economy in order to enhance the processes of bank financing of innovation development of the economy. Value/novelty. The article substantiates the special role of banks in economic growth, which is determined by the increase in business activity, the im...

The theoretical bases of determining the influence of banking sector on the innovative development of economy are systematized and improved. The current theoretical provisions characterizing the processes for organization of relations between banks and enterprises of real sector of economy and arising from financing of innovative development of the country are determined. Different approaches of scientists to assess the relationship between banking sector and economic growth are described. The generalization of the current approaches in the scientific literature for the definition of «interaction of the banking and real sectors» allowed us to say that they are limited to the composition of participants and the priority in the initiation of interaction; the scale of interaction (interaction on micro-, meso-and macroeconomic levels based on the influence of endogenous and exogenous factors) and the forms of interaction (syndicated lending, integration, partnership).It is proved that financial interaction between the subjects of the innovation process is determined by exogenous and endogenous factors. Exogenous factors are a set of factors of macroand microeconomic environments, which form the position of the external environment of the national banking sector and create the potential for opportunities to finance innovation. The group of endogenous factors consists of transformational and transactional factors that shape the internal environment of banks, determine the availability of their financial potential and the possibility of using it to finance the needs of innovative economic development. The study proved the possibility of obtaining a positive or negative synergistic effect from bank financing of innovative development, depending on the impact of mentioned factors on the results of lending relations and the possibility of forming the required financial resources for banks' lending to innovative projects and programs, taking into account threats and innovation risks. The possibility of the impact of innovative loans of banking sector on the development of economy at the macro-and microeconomic levels is assessed. It is indicated that understanding the results of the processes of interaction between banks and borrowers under the influence of various factors will contribute to the formation of an effective lending risk management system to obtain a positive effect from bank lending to the needs of innovative economic development.

Purpose. To develop recommendations for implementing innovative models of intensive development in Ukraine. Methodology. The information base of the research is data reviews with the innovative development of scientific achievements and results of Ukrainian and foreign scientists, published in monographs and publications in periodicals. The official statistical base is the data of international organizations and leading scientific institutions of Ukraine. During the research, methods of tabular and graphical representation of the research results, logical generalization, comparative analysis and system approach, taking into account the dynamic functional dependence between the state of the whole, development and the balance of its constituent elements, were used. findings. The work emphasizes that the problem of economic growth and innovation development has become especially significant. It has been proved that the model of intensive innovative development is intended to provide structural changes in the economic state of the country and improve its technological level. The critical analysis of the scientific achievements of leading scientists and the assessment of the current state of the national innovation system of Ukraine allowed us to reach a conclusion on the lack of mechanisms for "launching" an innovation model which is adequate to the current state of the economy and global challenges of the world. In order to achieve a synergistic effect and sustainable growth of the national economy of Ukraine, practical measures have been proposed to influence the state regulation of innovation activity. Originality. The work shows the special role of the National Council of Science and Technology as the integrator, designed for implementing specific management functions aimed at improving coordination of innovation policy of Ukraine. Practical value. The scientific research clearly and consistently proves the urgent need for transition and implementation of the model of the fourth spiral of innovative development of the Ukrainian economy. The results will continue to be used to develop recommendations to identify areas of financial security in order to enhance the country's innovation processes.

The purpose of the article is to generalize and systematize the theoretical foundations of the modern marketing paradigm for the development of recommendations for the formation of conceptual aspects of a customer- oriented approach to company management. Methodology. The information base of the research is official analytical data of world organizations and the results of scientific developments of leading foreign and domestic scientists. The following methods were used: abstraction, morphological and semantic analysis; induction and deduction; comparison and systematization; logical generalization. The results. The peculiarities of the formation and development of a customer-oriented approach to company management are determined. Different approaches of scientists to the market orientation of the company and the orientation of the company to the customer are characterized. It has been proven that the creation of a customer-oriented company management system is dictated by changes in the modern market. The prerequisites for the transition of companies to a customer-oriented approach (technological (globalization, information revolution, digital transformation); economic and methodological) are clarified. The factors contributing to the appearance of components of customer orientation have been identified. The essence of the concept of customer orientation was deepened. Its components, subjects and objects were revealed. The principles, goals, tasks and functions of customer orientation are characterized. Groups of characteristic features of the scientific category “customer orientation” are provided (human capital and management; operational model and business processes; model of business (or business- model)). It has been substantiated that the key measure of value is customer satisfaction, and the key measure of obtaining additional profits is customer profitability. Scientific novelty. The article proposes a deepening of the conceptual approach to the disclosure of the content of the company’s customer orientation. The information obtained is the basis for forming a competitive strategy and building a new business model of the company, which will ensure its successful operation on the market. Theoretical and (or) practical significance. The use of the proposed conceptual model will contribute to the creation of additional value by companies; will ensure preservation / creation of additional competitive advantages and obtaining of additional profit.

No abstract