Abstract. Current situations brought about by globalisation and sophisticated innovations in new technology not only have created a new understanding of the world around us but also conscientiously sensitised society, particularly the women towards a more active role in shaping their world. An important contributory factor that can determine the success of women is their centrality in the media, through media positions held or through media images portrayed. What this paper has endeavoured to show is the portrayal of women in the media particularly, television dramas. In today's scenario, the role of women keeps changing, so does the portrayal of women's images in television dramas. This paper, based on a qualitative content analysis study of five popular Malaysian television dramas, found that the stereotypical generalizations of women's images are still existing but to a lesser degree.

This paper looks at the Aminuddin Baki's Torch Movement Speech 3 (Ceramah Gerakan Obor 3). It's is to identify the type of metaphors used and how the metaphors are conveyed in the Torch Movement Speech 3 on 'Adaptation' of the Malays. The study hopes to identify the direction of the 'Adaptation' metaphor which is liken banana tree and its offsprings. Many studies have been carried out on the biographical portion of Aminuddin Baki but none on all his Torch Movement Speeches that he had made on the progression and development of the Malays. A qualitative method was used through a rhetorical analysis. A Neo-Aristotelian Criticism is used in the analysis of speech of which this study demonstrates the relevance in the application of ancient Malay metaphors in the modern day communication interaction among the Malays.

The study looks into youth as Stakeholders and their engagement in government programmes. The implementation of programmes by a country, government or company will generate fruitful outcomes if the plans and programmes are well received by the stakeholders. Stakeholders are both internal and external. However, the focus of this study is the external stakeholders namely the citizens of this country with specific focus on youth. In the context of Malaysia, generally government programmes are implemented with the aim of improving the quality of life of the people. This study is carried out using focus group discussions (FGD). It presents the findings from the FGD focussing on the young adults of different ethnics. The research questions aimed to answer the following: What are the government programmes identified by the stakeholders? What are the reactions of the stakeholders toward the identified programmes? And to what extent do the stakeholders engage in the identified programmes? From the FGD, it was found that stakeholders identified government programmes from five sectors namely housing projects, transportation, healthcare, education and financial support. Several stakeholders reacted positively toward the benefits of the programmes, however they had negative reactions on certain programmes. Some stakeholders stressed that regardless of the positive and negative aspects of the government programmes, they monitored and showed concern on the effectiveness of the programmes implemented. This is evidence of how engaged youth were in the government programmes. Recommendations were offered by the stakeholders for successful implementation of current and future government programmes.

Abstract. This paper looks at the Aminuddin Baki's Torch Movement Speech 3 (Ceramah Gerakan Obor 3). It's is to identify the type of metaphors used and how the metaphors are conveyed in the Torch Movement Speech 3 on 'Adaptation' of the Malays. The study hopes to identify the direction of the 'Adaptation' metaphor which is liken banana tree and its offsprings. Many studies have been carried out on the biographical portion of Aminuddin Baki but none on all his Torch Movement Speeches that he had made on the progression and development of the Malays. A qualitative method was used through a rhetorical analysis. A Neo-Aristotelian Criticism is used in the analysis of speech of which this study demonstrates the relevance in the application of ancient Malay metaphors in the modern day communication interaction among the Malays.

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