AbstrakDi saat pandemi wabah covid-19 penggunaan sistem e-wallet semakin meningkat. Dalam penelitian ini bertujuan untuk menganalisis pola perilaku konsumen terhadap kalangan dari usia 18-25 tahun atau bisa disebut dengan kalangan Generasi Z terhadap pemanfaatan e-wallet ketika adanya wabah covid-19. Penelitian ini menggunakan metode penelitian kualitatif, karena dalam penelitian ini peneliti menjelaskan hasil penelitiannya dengan cara memaparkan hasil penelitiannya. Adapun data yang digunakan saat melakukan penelitian ini yaitu dengan memakai jenis data primer, dimana peneliti menyebarkan kuesioner terkait “Pemanfaatan e-wallet dalam pola perilaku konsumsi pada generasi Z disaat masa pandemi covid-19”, yaitu menggunakan sistem google form. Hasil pembahasan atau hasil penelitian dari responden, dengan menambahkan persepsi manfaat, kemudahan dan risiko terhadap pemakaian sistem e-wallet. Hasil dari penelitian dalam persepsi kemudahan dan persepsi manfaat sangat berpengaruh positif terhadap pemakaian sistem dompet digital. Akan tetapi pada persepsi risiko menujukkan pengaruh negative terhadap kategori risiko. Kata Kunci: e-wallet, persepsi manfaat, persepsi kemudahan, persepsi risiko. AbstractSince the COVID-19 pandemic, the use of e-wallet systems is increasing. This study aims to analyze consumer behavior patterns towards people from the age of 18-25 years or can be called Generation Z. This study uses qualitative research methods, because the researcher explains results of his research by describing the results of his research. The type of data used in conducting this research is by using the primary data type, where the researcher distributes a questionnaire related to "Utilization of e-wallet in consumption behavior patterns in generation Z during the covid-19 pandemic", namely by using the google form system. The results of the discussion or research results from respondents, by adding the e-wallet, perceived Ease of use, perceived usefulness, perceived risk of the e-wallet system. The results of the research on category convenience and benefits category have a very positive effect on the use of the e-wallet system. Meanwhile, the category of risk shows a negative effect on the category of risk. Keywords: e-wallet, perceived Ease of use, perceived usefulness, perceived risk.
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