Marketing Strategy of Madilog Coffee Shop using Influencers through Instagram Social Media (Case Study at Madilog Coffee Shop). This type of research uses a qualitative research design. The number of informants in this study amounted to 4 people (1 Owner and 3 Visitors). Samples will be obtained by using a purposive sampling technique. Data collection techniques can be done by way of interviews (interviews), and observations (observations), and a combination of the three, directly from respondents selected as a sample, which includes data on the identity of respondents. Based on the results obtained using qualitative analysis, it can be concluded in this study that the reason why the marketing strategy of Madilog Coffee Shop Marketing Using Influencers Through Instagram Social Media switches from conventional ways to Instagram marketing, namely, first because of technological advances using mobile phones, consumers are more often using Instagram social media, secondly by using social media marketing especially Instagram can further reduce marketing costs, Thirdly by utilizing influencers to increase marketing on Instagram, and have a positive impact on the progress of Madilog Coffee Shop using Influencers through Instagram Social Media, finally the role of place variables / place in the marketing mix can make Madilog Coffee Shop Marketing Strategies use Influencers through Instagram Social Media to come back to Madilog Coffee Shop Marketing Strategies using This Influencer Through Social Media Instagram gives and places an attractive place for consumers and the price is also in accordance with the prices of students. The place according to the researchers is less strategic but with advances in technology and promotion strategies that Madilog Coffee Shop.

Penelitian ini bertujuan untuk  melihat pengaruh kepemimpinan transformasional dan motivasi kerja terhadap kinerja pegawai. Metode yang digunakan dalam penelitian ini adalah metode kuntitatif verifikatif. Instumen yang digunakan adalah kuesioner yang berjumlah 15 pernyataan yang diberikan kepada 60 orang karyawan TAF. Pengambilan sampel dilakukan dengan teknik aksidental (convenient sampling). Data penelitian dianalisis dengan menggunakan Smart PLS versi 3.0. Hasil penelitian menunjukkan bahwa kepemimpinan transformasional berpengaruh signifikan terhadap kinerja pegawai (p<0,05), motivasi kerja tidak berpengaruh signifikan terhadap kinerja pegawai (p>0,05), dan kepemimpinan transformasional yang dimediasi oleh motivasi tidak berpengaruh signifikan terhadap kinerja pegawai (p>0,05). Penelitian lanjutan diharapkan dapat membuat suatu model peningkatan kepemimpinan transformasional yang dapat meningkatkan motivasi dan kinerja pegawai.

Abstrak  - Penelitian ini bertujuan untuk mengetahui dan menganalisis iklan di sosial media dan komunikasi word of mouth terhadap Brand image di Monokrom Store. Jenis penelitian ini adalah penelitian kuantitatif. Teknik analisis data dalam studi ini menggunakan Uji regresi linier berganda,  Uji t, Uji F dan Koefisien Determinasi. Populasi dalam penelitian ini adalah konsumen Monokrom store dan sampel penelitian ini sebanyak 110 responden. Hasil penelitian ini menunjukan bahwa iklan sosial media berpengaruh secara positif dan signifikan terhadap Brand image, word of mouth berpengaruh secara positif dan signifikan terhadap Brand image, iklan sosial media dan komunikasi word of mouth berpengaruh positif dan signifikan terhadap Brand image. Nilai determinasi Adjusted R Square sebesar 0,631, sehingga dapat diketahui bahwa besarnya pengaruh variabel iklan di sosial media dan komunikasi word of mouth terhadaap Brand image sebesar 0,631 selebihnya 36,9% dijelaskan variable lain diluar penelitian.Kata Kunci: Brand image, Iklan Sosial Media dan Word Of Mouth

To measure the effect of Food Vlogger's Attribute on Purchasing Intention of Culinary Product from Street Food Vendor in Jakarta. Use probability sampling techniques using judgmental sampling, who have  watched Food Vloggers videos in YouTube and live in Jabodetabek at least 6 month from the questionnaire spread  to the respondent via online. While the time horizon used is cross sectional studies that take the October to November 2020 range to 287 respondents who meet the criteria. The SEM method with SmartPLS 3.3.2 software is used in data processing. Physical appearance, Expertise, Trustworthiness, and Social Attractiveness have a positive effect on Attitude toward Products. Then Attitude toward Products and Content Sharing Intention have a positive effect on Purchase Intention, also Content Sharing Intention have a positive effect on Purchase Intention. this study have a practical impact that can be considered in relation to the world of advertising carried  out using social media influencers, specifically the Food Vlogger (s) for products that are close to the food or culinary world