Children today are very comfortable using electronic technology, Internet, on line games and digital platforms. The dominant portion of the on line content is consumed via their parent’s technological devices. Knowing that children are not able to recognize media content from intentional advertising, raises the complex question of whether and how Internet advertising can be regulated and how children can be protected. The negative implications of children’s exposure to on line advertising can be categorized in: financial and psychological, and are summarized but not limited to: obesity, anxiety paired with influence over domestic spending’s, psychological and ethical issues. This raises the complex question of whether and how Internet advertising can be regulated and how children can be protected from the negative implications. The majority of research are focused on institutional regulations and industrial limitations but the importance and the role of the parents as a regularity mechanism is underestimated. The theory recognizes that certain parental style differs on how they view online exposure of their children and that influence their role in the process on regulation children exposure on online advertising. From the other side digital literacy of the parents is very important milestone in the proses positioning the parents in a role of as a self-regulation mechanism of children exposure. The industry and the regulators should be alerted for this matter in all parts of the world, since this issue is rising negative implication.

As the COVID-19 pandemic expands the proportions of its influence throughout the world, businesses are incessantly inspecting adapted techniques for developing a governance model that as core principles amalgamate the organizational change and digital transformation, inducing response to the triggered strong need of restructuring the management processes, marketing and communication strategies, organizational policies and procedures. By promoting a discourse that examines the impact of digitalization on the marketing communication channels in businesses, we aim to stress the importance of discovering a proper approach of developing business practices focussed on fostering a technological change in organizations and the development of adapted communication strategies. The dynamic nature of current marketing trends, increase the need of implementing innovative technologies and communication tools resulting in greater customer reach and customer retention. To improve the efficiency of marketing strategies, organizations should behold of the intraorganizational challenges and the potential strategic management approaches taken in consideration the regulatory and legal environments in which businesses operate. Hence, we attempt to identify the marketing and managerial implications of the current COVID-19 crisis and provide suggestions for proper resource allocation in terms of digitalization, resulting in enhanced operational excellence, effectiveness and efficiency. Notwithstanding the fact that environmental complexity led to organizational complexity as proposed by the contingency theory, it is out of major importance for businesses to find ways to enhance processes and utter digitalization in the marketing-communication strategies as part of organization’s internal environment, particularly during the COVID-19 pandemic crisis.

Since their introduction, social media sites (SMSs) such as Facebook, LinkedIn and Twitter have attracted millions of users, many of whom have integrated these sites in their daily practices. As of this writing, there are hundreds of SMSs, with various technological affordances, supporting a wide range of interests and practices.Social media are gaining popularity and are increasingly used in regular operations of many companies, including start-ups, small, medium-sized, and large organizations. The purpose of this paper is to explore the different e-business models and organizational factors that impact the successful use of social media in companies in the Republic of Macedonia. This research will focus on the extent of impact that social media have on organizational capabilities and business performance. From the research it could be found that successful deployment of set of external and internal factors can lead to the improvement of business performance (financial and nonfinancial) of the companies. According to the results, the successful use of web-based social networks can improve (1) CRM integration, (2) open communication within a company and (3) ICT integration.

In a highly digitalized world, big data and analytics are among major trends companies worldwide are facing. As companies generate data across different sources (information systems), which is increasing rapidly in volume, variety and velocity, big data analytics becomes essential. Big data is a term that describes the large volume of data (both structured and unstructured), that overwhelms a business on a day-to-day basis. But the importance of big data doesn't revolve around how much data one organization has, but what organizations do with the data that matters. Big data and analytics, provide organizations with the opportunity to analyze data generated from any source and to find answers that enable cost reductions, time reductions, new product development and optimized offerings, and smart decision making. Big data is affecting companies from different size and in almost every industry, and has the potential not only to transform the business world, but the society as well at large extent. Emerging literature and the empirical evidence suggest that companies from the retail sector can gain competitive advantage from data if they adopt big data analytics technologies. In spite of that, companies in the country are still in the early stages of adoption of big data analytics technologies. Hence, the goal of this paper is to determine factors affecting the big data analytics adoption in selected companies in the Republic of Macedonia from the retail sector. This is a pilot study and as such represents the first attempt to assess the level of big data analytics adoption in the country. This small scale preliminary study will provide evaluation of the feasibility of the key steps of the proposed research model (methodology) in order to conduct future research in larger extent and sample. There have been several theoretical models that explain technology acceptance. The research model in this study is based on Technology-Organization-Environment (TOE) framework (Tornatzky & Fleischer, 1990). The TOE framework explains that adoption of technological innovations is influenced by a range of factors in the context of the technology, organization and external environment. The framework explains that these three factors stimulate and influence the technology innovation adoption-decision in companies. It is considered as multi-perspective framework and an integrative model that is developed for studying factors affecting adoption of innovative technologies and has been used to assess organizations' adoption of big data analytics technologies mostly in telecommunications, e-commerce and other. The proposed research model specifies the following technological characteristics (technical capacity, relative advantage and complexity), intra-organizational factors (top management support, organizational culture, organizational size and IT expertise/ technological competence), and inter-organizational factors (competitive pressure, external support, and regulatory /government policy as well as data security and privacy) as determ...

Интернет маркетингот e познат и како е-маркетинг, веб маркетинг или дигитален маркетинг и е сеопфатен термин за спроведување маркетинг активности за производите и/ или услугите онлајн како и многу други сеопфатни термини. Интернет маркетингот значи различни работи за различни луѓе. Додека очигледната цел на интернет маркетингот е да се продаваат производи и услуги или да се врши промоција преку интернет, компаниите можат преку интернетот да комуницираат, да пренесуваат или разменуваат пораки во врска со самите себе или да водат истражувања. Интернет маркетингот може да биде многу ефективно средство за идентификување на целниот пазар или за откривање на маркетинг сегментите и нивните потреби и желби. Гледано од маркетиншки аспект, социјалните медиуми стануваат сè позначајни, меѓутоа многу бизниси се несигурни дали прифаќањето на социјалните медиуми ќе ја унапреди горната линија ако има тешкотии во усогласувањето на маркетинг активностите преку социјалните медиуми со зголемувањето на продажбата. Клучни зборови: интернет маркетинг стртегии, имплементација на дигитални маркетинг стратегии, комании за произвоство и промент на ситен алат.