Transformation of large agribusiness corporations in Serbia is at its beginning. Institutional investors are taking control of these firms through foreign direct investments. Corporate reorganization of agribusinesses starts up by introducing efficient management, information technology, Net and e-commerce. IT environment generates a new business model, which creates connections in Serbia between the large agribusinesses, business processes and IT. The market of agricultural production in Serbia is rapidly changing and adapting itself to the global trends, mainly to the Internet economy. The speed of transactions and volume of information is increasing dramatically. It is important to explain the basic economic principles at macro and micro levels. Such revolutionary changes affect the operations and management of agribusiness on the Internet and outside of it. The purpose of this work is to stimulate further research in these processes, and to use the acquired knowledge as a tool for efficient corporate agribusiness management.

Lukovska banja je jedna od značajnijih banja u Srbiji, kada je u pitanju potencijal kojim raspolaže. Nažalost, kao i u brojnim drugim slučajevima turističkih destinacija iz Srbije, pre svega banja, ovaj potencijal nije dovoljno iskorišćen. U radu je predstavljena situaciona analiza, kao i marketing analiza Lukovske banje. Na osnovu situacione analize, kroz sagledavanje trenutne pozicije ove turističke destinacije, konkurencije, pretnji i šansi iz okruženja, urađen je pregled potencijalne marketing strategije, kao i moguće smernice budućeg razvoja. U tom cilju izvršeno je i primarno istraživanje u kom su učestovala 124 ispitanika u periodu od 01. 07. do 31. 07. 2017. godine u okviru kojeg je sprovedena analiza stavova

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During current attempts of human survival for which, highly symptomatic propulsive professional, scientific and technological activity, relating to the rate of humans worn out in the light of their physical vs spiritual vs intellectual qualities, becomes even more significant, i.e. increases the multiplication coefficient as well as acceleration one. It is reasonable to conclude that in given circumstances of accelerated economic progress worldwide, simultaneously implying a geometric leap in the wear and tear of humanity, there is a convincing demand for establishing continuity of the revitalization process of psycho - physical - intellectual forces per capita. A crucial reason, which speaks in favor of the given claim is exclusive of a philanthropic nature, that is, it is a result of emotional activity as the need to exercise social responsibility. Human activities, among other things, are infrastructural assumptions created in parallel for the use of medical and health tourism services. Abstracting property form of ownership (state and/or private) regarding built accommodation facilities under medical and health tourism, we respect primarily as the need, and also the right of the human part of the capital, precisely, for the optimal renewal of spent components. After all, every form of human activity is immanent to the function of civilization achievement, that is, the natural need to live as humanely as possible. In the given sense, the built accommodation capacities of both medical and overall health tourism, indisputably, open their doors to people, that is to say, to their growing needs for optimal renewal of their spent physical, spiritual and intellectual strengths.