This study explores the perception of online promotion, price and product quality on purchasing decisions during the Covid 19 Pandemic. The sample in this study is the community in the city of Semarang. Explanatory research using a quantitative approach. Primary data were collected through questionnaires and analyzed using multiple linear with Likert Scale. These results indicate that during the pandemic, product quality has a very strong influence on purchasing decisions. Furthermore, the buyer's decision becomes better for consumers who are able to recognize products from online promotions. In addition, online promotions that present prices provide an opportunity for consumers to make price comparisons. So this research is able to prove that online promotion, price perception and product quality are important considerations for consumers to make online purchases during the current Pandemic.

Desa Sukomulyo merupakan salah satu desa yang terletak di Kecamatan Kaliwungu Selatan Kabupaten Kendal. Besarnya Anggaran Dana Desa Sukomulyo memerlukan pengelolaan yang baik untuk meningkatkan pelayanan publik guna mewujudkan kesejahteraan umum, mewujudkan desa yang dapat memelihara kesatuan sosial, meningkatkan ekonomi masyarakat desa diperlukan suatu lembaga pengelola yang profesional dan transparan. Pembentukan lembaga pengelola Aset Ekonomi Desa/BUMDesa. Berdasar kajian dan analisis terbentuklah Badan Usaha Milik Desa menjadi lembaga pilihan masyarakat Desa Sukomulyo dan Pemerintah Desa Sukomulya sebagai pengelola aset desa. Terbentuknya BUMDes di Desa Sukomulyo diharapkan mampu mengelola aset desa secara professional dan lebih transparan guna peningkatan ekonomi masyarakat Desa Sukomulyo itu sendiri. Kata Kunci: Aset Desa, BUMDes, Pemerintah Desa.