The relevance of this study is due to the problem of providing and increasing the competitiveness of enterprises operating in the regional market of medical services, which is possible only with a constant study of the characteristics of the market and factors of the external environment and is an indispensable criterion for survival in a competitive environment. The purpose of this article is to study the practical application of instrumental approaches to assessing the external environment of organizations in the market of medical services to the population of Magnitogorsk. The leading methods to study this problem are the methods of strategic analysis of the external environment, special methods of sociological expert study, tabular and graphical methods of visualizing the results of the study. The study covered medical centers operating in the territory of Magnitogorsk, Chelyabinsk region. The article substantiates that the use of strategic analysis methods to assess external environmental factors allows the organization to timely extract information about the business environment at the regional level and to develop programs for the development of the organization in the short and long term. Adapted, considering the specifics of medical organizations, methods form a unified system that facilitates a comprehensive assessment of the external environment and ensuring competitiveness. The study proved that the applied methods of strategic analysis can be used to conduct comparative competitive analysis and develop strategic development plans aimed at increasing the competitiveness of regional medical centers. The materials of the article can be useful for the leaders of medical organizations to ensure sustainable development and increase the efficiency of economic activity in a changing external environment.

In article is examined the crowdsourcing technology and the technology based on its principles a crowd-recruiting as instruments of staff recruitment in the organization. The presented technologies are new effective tools large-scale by geographical coverage and number of participants of selection of the employees who are really interested in work with this organization. Crowd-technologies, which are based on "the phenomenon of the crowd" can not only greatly speed up the solution of important problems for the company, but also significantly reduce costs. Was designed the methodology of introduction of crowdsourcing technology at staff recruitment in the organization Because of introduction of this methodology is assumed optimization of costs of the personnel, thanks to improvement of staff recruitment by means of crowd-technologies (crowdsourcing, crowd-recruiting, crowd-staffing), namely: increase of qualitative structure of the personnel and reduction of staff turnover thanks to what will be seen labor productivity growth.

In the modern regional management system, new principles, methods and tools should be used. The purpose of this paper is to substantiate theoretical and methodological approaches to the application of foresight technologies as a modern tool for optimizing the system of regional management in the formation of a strategy for sustainable development. The paper analyzes the Russian and international experience of foresight formation and identifies the features of foresight introduction at the meso level; a roadmap for the sustainable development of a region, developed based on an analysis of long-term forecast and program regional documents, as well as a SWOT analysis of the socio-ecological and economic system of the Republic of Tatarstan. The study determines the significance of foresight technologies in the context of the formation of sustainable development strategies for regional and municipal administrations. Recommendations on the developed "Roadmap for the Sustainable Development of the Republic of Tatarstan" were studied and used in implementing measures to ensure the sustainable development of the urban economy.

Local wisdom had been adopted by business practices in an area or region aside from modern marketing theory which is used by marketers to enhance market share and increase profitability. Local wisdom is becoming increasingly common in business practices in global markets including the Indonesian market. The aim of this paper is to examine the important elements of local wisdom and its relation to marketing performance mediated by product, price, promotion and place. Quantitative analysis employed with data collected from two hundred and fifty Indonesian businessmen engaged in the textile and garments industries have been used in this study. Multidimensional scaling is used to explore the data for mapping or search for an object in the configuration of a number of low dimensional space based on the size of the proximity between objects studied. The Structural Equation Modelling has been used to analyze the indicator variables, latent variables and measurement error variables, to identify the dimensions and to measure the effect or the degree of relationship between factors that have been identified through related dimensions. The influence of one variable with other variables proved to be positive and significant, that is the local wisdom variables have a positive effect on the product and on the price. The study shows that local wisdom has no significant influence on the marketing performance, while other variables have significant influence to one another.