The purpose of the article is to identify ways to ensure that the educational process in higher education institutions meets the modern requirements of social development. The methodology of the comprehensive study allowed to identify priority areas of adaptation of universities to changes in the external environment; to summarize the main comprehensive measures to ensure the quality of education; to substantiate the feasibility of organizing continuous monitoring of the market of educational services to promptly provide the educational institution with the information necessary to make effective decisions; to generalize and supplement the principles of the adaptive process in higher education institutions; to develop recommendations for the formation of a support system for the adaptive process in higher education institutions. Methodology. The study is based on a systematic approach to the substantiation of the nature and directions of adaptation of the HEI to changes in the external environment, to the formation of a system to support the adaptation process of the HEI. It is shown that the priority directions of adaptation of the HEI are determined in relation to a particular educational institution and should include: reforming of the educational institution in accordance with modern requirements; implementation of market ideology; innovative development of the educational process; provision of modern education; development of interaction with employers – customers of educational services; diversification of funding sources. The scheme of information support for HEI adaptation to the requirements of the external environment was developed. The study of adaptive activities of successful HEIs allowed to complement the principles of reform and transformation of the organizational and economic foundations of HEIs with the principles of adaptive process organization, such as the practical experience of purposeful modernization of other HEIs to solve similar problems; analysis of the current situation of the HEI, the market of educational services and the prospects for their development; reliance on the corporate culture of the team; integrated systematic approach to economic and social problems; project approach to the formation and implementation of measures to ensure the adaptation program. The results of the study show that the system to support the process of adaptation in higher education is a set of management tools, which are based on the principles of adaptation process organization; adaptation strategy is aimed at improving the quality of education, competence of graduates; policy of adaptive management and reform of the educational process; development of market logic; development and implementation of programs to improve educational and scientific activities and their organic combination; diversification of educational activity; internal institutional restructuring; application of collective and individual forms and methods of economic, social, moral, psychological and other types of stimulation to intensify the adaptive process. Practical implications. An algorithm for forming a system to support the adaptation process in higher education institutions, including organizational and economic tools of institutional support for continuous adaptation process to coordinate the activities of the HEI with the dynamic conditions of the external environment, was developed. Value/originality. Determination of ways to ensure compliance of the educational process in the university with modern requirements of social development should be based on understanding the essence of the concept of adaptation of the university to changes in the external environment as a process of purposeful change in the educational and scientific activities of the university and its units to the current and future changes in the external environment to ensure effective functioning, addressing certain goals and objectives of development, compliance of graduates' competencies with the requirements of the current and prospective labor market, competitiveness of the institution on the market of educational services; the essence of adaptive management as a process of creating conditions for the implementation in the educational process of society's requirements for quality, up-to-date knowledge received by graduates of the educational institution, compliance with the requirements of the current and future economy.

Економiка та держава № 3/2020 46 УДК 334.716(477) Н. Г. Ревенко, к. е. н., професор, Херсонська філія Національного університету кораблебудування імені адмірала Макарова, м. Херсон, Україна ORCID ID: 0000-0002-0417-5938 Д. А. Ломоносов, к. е. н., доцент, Херсонська філія Національного університету кораблебудування імені адмірала Макарова, м. Херсон, Україна ORCID ID: 0000-0003-4394-1807 О. В. Пулянович, к. е. н., доцент, Херсонська філія Національного університету кораблебудування імені адмірала Макарова, м. Херсон, УкраїнаУ статті розглянуто сутність, призначення, склад і вплив організаційних ресурсів на забезпечення ефективності діяльності і розвитку промислових підприємств. Розглянуто і доповнено власним баченням головне поняття "теорії організації" зміст поняття "організація". Надано визначення і характеристика організаційних ресурсів, які потрібні для побудови і раціонального функціонування виробничої і управлінської систем господарюючих об'єктів. Оцінено організаційні ресурси за кількісними показниками систем, в яких вони використовуються. Розроблено структурно-логічну модель організаційної системи господарюючих суб'єктів і відмічено роль її складових елементів як організаційних чинників впливу на результати діяльності. Методичний підхід до аналізу ефективності використання організаційних ресурсів підприємств будується на системі визначених принципів і показників для оцінювання їх стану і рівня використання. Удосконалення й підвищення ефективності використання організаційних ресурсів відповідно до запропонованого методичного підходу слід розглядати як організаційну платформу успішної діяльності підприємств на ринку.In the article there is a look at the day, appointment, warehouse and supply of organizational resources for the safe functioning of the business and the development of industrial enterprises. It is taken into account and supplemented with the most powerful bacilli of the head of the understanding of "theory of organization", the serpent of understanding of "organization". It is represented by a system for streamlining the process, management and process of state-sponsored sub-projects, internal order, part-time, inter-part system, partial system, management cycle, which are implemented in static and dynamic processes of management dyalnosti. It is shown

А. В. Руснак, д. е. н., професор, професор кафедри економіки, Херсонська філія Національного університету кораблебудування імені адмірала Макарова, м. Херсон, Україна Д. А. Ломоносов, к. е. н., доцент, доцент кафедри економіки, Херсонська філія Національного університету кораблебудування імені адмірала Макарова, м. Херсон, Україна МЕТОДИКА ВИЗНАЧЕННЯ ЕФЕКТИВНОСТІ ІННОВАЦІЙНОЇ ДІЯЛЬНОСТІ НА ПРОМИСЛОВОМУ ПІДПРИЄМСТВІ The article substantiates the expediency of using methods of portfolio planning of innovation activities, as well as conducting a comparative assessment of the effectiveness of innovative projects considered in the formation of the innovation portfolio of the enterprise. It is determined that the system of innovation activity indicators should include not only financial indicators (ROI, share of profit from implementing innovations, etc.), but also qualitative indicators (share of ideas implemented in the company; average time elapsed from submission of a new innovative proposal to the decision to launch or abandon an innovative project, etc.). The dynamics of changes in qualitative indicators will help identify problems in the innovation management system in time and take measures before a crisis occurs. We propose the use of a balanced scorecard to assess the innovation activities of an enterprise, which includes indicators that characterize the enterprise strategy from four different and yet interrelated perspectives: finance perspective; training and personnel development; internal business processes; and customer perspective. Based on individually developed performance indicators and subsequent comparison of planned and actual data, senior managers receive information that allows them to assess the effectiveness of the implementation of strategies in four main areas. The balanced scorecard for innovation activity is a kind of monitoring tool and an effective tool for both current and long term management of an enterprise's strategy. We have generalized and improved the methodology for assessing the economic efficiency of the organization of innovation activity in an industrial enterprise using a generalizing indicator of the efficiency of the enterprise as a whole. The proposed system of indicators of innovative activity will help the enterprise to analyse its ability to innovative work, quality of realization of this work, and will allow assessing the innovative activity of the enterprise, competitiveness of products and firm as a whole, etc. Метою статті є розробка методики визначення ефективності інноваційної діяльності промис лового підприємства як збалансованої системи показників. У статті обгрунтовано доцільність

професор, професор кафедри економіки, Херсонський навчальнонауковий інститут Національного університету кораблебудування імені адмірала Макарова, м. Миколаїв, Україна Д. А. Ломоносов, к. е. н., доцент, доцент кафедри економіки, Херсонський навчально-науковий інститут Національного університету кораблебудування імені адмірала Макарова, м. Миколаїв, Україна

No abstract