In Basic Color Terms, Berlin and Kay argued for a restricted number of "basic" color words—words they claimed to be culturally universal. This claim about language was buttressed by psychologist Eleanor Rosch's famous work on color prototypes. Together, the works of Berlin and Kay and Rosch are the foundation for a contemporary research tradition investigating the biological foundations of color naming. In this article, the author describes some common objections to the works of Berlin and Kay and Rosch and argues that they are not significant. The claim that explanations of color naming ought to be strictly cultural also is discussed and rejected.

We need to reconsider and reconceive the path that will take us from innate perceptual saliencies to basic (and perhaps other) colour language. There is a space between the perceptual and the linguistic levels that needs to be filled by an account of the rules that people use to generate relatively stable reference classes in a social context.

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C. L. Hardin has argued that the colour opponency of the vision system leads to chromatic subjectivism: chromatic sensory states reduce to neurophysiological states. Much of the force of Hardin's argument derives from a critique of chromatic objectivism. On this view chromatic sensory states are held to reduce to an external property. While I agree with Hardin's critique of objectivism it is far from clear that the problems which beset objectivism do not apply to the subjectivist position as well. I develop a critique of subjectivism that parallels Hardin's antiobjectivist argument.