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The presentation of the COVID-19 pandemic in 2020 has led all organizations worldwide to rethink their strategies and even the products and services they offered, with the aim of surviving and overcoming the economic and social difficulties that guarantee their permanence in the market. The practices framed in the Sustainable Development Goals are more current than ever, given the need to respond to the demands imposed by healthcare, while humanity's battle against the virus is taking place. This chapter details the results found in a case study investigation in a Colombian organization of the textile sector that accesses the national and international market. Its objective was to determine the values of the culture that have guided the management of the company during the COVID-19 pandemic, allowing them to achieve economic and social sustainability. It was evident that values such as solidarity promoted by the founder and integrated into the organizational culture have directed the management of the company in times of pandemic, avoiding the dismissal of its workers.

This chapter describes the findings of a research aimed to determine the cultural characteristics which have incidence on the management effectiveness of IT projects. A quantitative study was carried out. Confirmatory factor analysis (CFA) and structural equation modelling (SEM) were applied. A random sample of 139 respondents conformed by leaders and team members who developed IT projects in private companies from different economic sectors located in Bogotá, Colombia was used. The evidence shows that the adaptation to solve problems has incidence in the management effectiveness of IT projects and the compliance of stakeholder expectations can be predicted from the alignment level of the projects with the strategy and the consideration of their needs and opinions. The study extends the theory in project management and information technology. The results can guide the efforts of project offices to identify cultural characteristics which can be intervened to enhance the project success.

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Los comportamientos éticos son la clave para generar valor en los distintos grupos de interés y están relacionados con valores personales o creencias. En este sentido, este libro buscar difundir varias reflexiones desde la óptica de la dirección de proyectos, la gestión organizacional y la realidad empresarial, tratando temas como ética, proyectos y organización; talento humano, grupos de interés y liderazgo; al igual que proyectos, entorno y competitividad. Así, los autores le dan al lector un punto de partida sobre cómo los valores, las creencias, la cultura y el comportamiento inciden en los resultados de las organizaciones y en su índice de competitividad. Por lo anterior, esta obra, dirigida a académicos, empresarios, gerentes, funcionarios gubernamentales y profesionales de cualquier campo, constituye una eficiente alternativa de dirección organizacional, que será una herramienta útil para instituciones académicas, estudiantes de pregrado y posgrado, en áreas de la gestión, los negocios, la ingeniería y el emprendimiento.