Time of global economic crisis and unstable financial markets additionally emphasized the fact that inadequate cash flows are frequent serious problem in the operations of economic entities. With the aim to assess the situation and problems in application of cash flow statement and explain reasons of insufficient affirmation of cash flow statement in business practice in the Republic of Serbia, questionnaire based research was carried out among local companies. The questionnaire consisted of questions aimed at assessing the condition in the abovementioned problem and identifying causes of the recorded situation. The analysis of obtained data included identification of influence of the company size criterion. Obtained results point out that the quality of the preparation and analysis of cash flow statement are, for large companies, in general satisfactory, while for medium and small companies improvements are necessary regarding the existing practices and upgrading of knowledge related to the methodology of preparation of cash flow statement and cash flow analysis by managers and accountants.

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Financial Technologies, or abbreviated FinTech, is the name used for companies that develop or use the latest information technology in order to improve financial services. Their development requires considerable experience and knowledge from the existing financial market and banking. These companies focus on the end user in order to develop the best technological solutions for providing financial services by observing and studying their needs and habits, with the help of rapid technological development in the IT sector, on the one hand, and on the other hand, the slowness and imposition of strict conditions for the banking sector and its corresponding regulations. The emergence of such companies lately and their rapid penetration into the market has begun to threaten the position of traditional banks and even induce customers to leave the traditional financial institutions such as banks. Banks are becoming aware of the growing competition from Fintech companies and are trying to find satisfactory solutions to keep their customers. At the same time, in the era of general currency digitization and the development of crypto-currency, banks also face the challenge on the other side, which comes from the Central Banks. Central banks have begun to consider issuing their digital currency CBDC-the central bank digital currency, or the digital form of existing money as a legal means of payment, such as current banknotes and coins. This changes the direction of supply of money for the new digital economy from the state, that is, from the level of the Central Banks, which would change from different forms of crypto-currency, such as bitcoin etc. at CBDC. These banks are facing new challenges because the Central Banks can become competitors to commercial banks in the segment of deposit and payment transactions. This sets new tasks and regulatory challenges to the banking system in terms of carefully regulating the relationship of the Central Banks as regulatory institutions and systems of commercial banks in the future.

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Apstrakt:Gotovina i obrtni kapital su visoko rangirani na listi korporativnih prioriteta. Kako bi se definisali kriterijumi i merila što efikasnijeg upravljanja gotovinom u visoko-konkurentnom okruženju, neke od poznatih revizorskih kuća definisale su poslovnu strategiju "potpunog keš menadžmenta", koja u suštini predstavlja poslovnu strategiju upravljanja gotovinom. Primena ove strategije ima za cilj stvaranje vrednosti za vlasnike i učvršćivanje profitnih marži. Kako bismo uporedili primene navedene strategije upravljanja gotovinom i obrtnim kapitalom u Republici Srbiji u odnosu na inostrane kompanije, sprovedeno je istraživanje koje je imalo za cilj da utvrdi stanje prakse po bitnim elementima strategije "potpunog keš menadžmenta". Na osnovu dobijenih odgovora uočene su sličnosti koje se pre svega odnose na značaj koji se pridaje upravljanju tokovima gotovine, likvidnosti i solventosti od strane rukovodstva inostranih i domaćih kompanija. Istraživanje je takođe ukazalo na sličnosti između praksi vezano za definisanje problema za unapređenje obrtnog kapitala i načina za postizanje željenih ciljeva. Uporedna analiza ukazala je na određene razlike u praksama inostranih i domaćih kompanija u pogledu optimalnog perioda za predviđanje tokova gotovine i prakse podsticanja menadžera putem bonusa u unapređenju upravljanja gotovinom. Trenutno stanje zahteva aktivniju primenu strategije "potpunog keš menadžmenta" u preduzećima u Republici Srbiji.