Many studies have been conducted on the phenomenon of color preference,

We select clothes that we’re purchasing and wearing according to the meaning we believe them to have, or the messages we believe them to send. But what are psychological consequences of clothing, and how does clothing express something about the user? To assess the state of knowledge about the communicative nature of fashion, the aim of this review was to provide a concise and succinct literature overview of over twenty empirical studies of the above-mentioned concept. The psychology behind clothing is classified into 3 thematic categories in this paper: a) the meaning of colors in clothing psychology; b) the socio-psycological impact of clothing; and c) gender (in)equality regarding clothing. Finally the last chapter brings a concise study of a few recent fashion shows, brands and trends. It is doubtless that both clothing and appearance serve as an important socializing influence and a form of communication.

The texture of a fabric can be perceived by the haptic and visual senses. Visual texture can be defined as a visual quality of a surface. It is an important phenomenon because it can be significant in many fields, such as textile design and e-commerce. At the same time, when we consider the semantics of the word, it is important to take into account that there are a variety of manifestations of fabrics (e.g., woven, knitted, etc.). The mechanism of visual texture perception of fabrics was investigated by measuring visual evaluation values. In our experiment, 12 textile samples with different surface textures are evaluated using thirty-four adjectives (Kansei words). For each visual texture, the adjectives with the highest mean ratings are extracted and analyzed. By using Hierarchical Cluster Analysis (HCA) and Principal Component Analysis (PCA), we aimed to discover and determine preferences for the visual texture of fabrics. The result is a semantic explanation of fabric texture with the adjectives proposed, which can help customers to evaluate the quality of the textile.

Emotional design is the concept of creating a design that evokes emotions, which results in pleasant user experiences. It is important because emotions influence decision-making and affect both our attention and memory. Although clothing has a direct impact on our mood and attitude, fashion is rarely given attention as an area where emotions play an important role in the design process. We have summarized the existing data on this topic using a secondary research method. This review aims to explore whether garments induce senses and sensory experiences, what is the importance of emotional branding and brand experience, and how fashion brands employ sense marketing. After a theoretical review of the literature, in the results section, we present a brief overview of evoking the senses with specific examples from the fashion industry. The findings of the review indicate that the relationship between emotions, senses and fashion can be seen through: the colour of the fabric (sense of sight), the store interior (sense of sight and touch), the scents in the store (sense of smell), the interaction between skin and fabric or touching the textiles (sense of touch), and finally the music in the store (sense of hearing).