STIE Muhammadiyah Asahan is a private university under the supervision of Regional 1 Education Service Institution (LL Dikti Wilayah 1). This study aims to determine the Optimization of Student Loyalty through Rewards and Students’ Satisfaction as Intervening Variables. The research approach used in this research is quantitative. Data obtained by distributing questionnaires with a Likert scale. The questionnaire is arranged based on indicators of reward, satisfaction and loyalty. The target population in this study are 71 students for the 2017-2018 academic year. The sampling technique uses saturated samples. So that 71 respondents are selected to be the sample. Data analysis uses path analysis to determine the direct and indirect effect of the reward variable on student loyalty through student satisfaction. The results of the research that can be drawn 1) Rewards have a significant effect on student satisfaction at STIE Muhammadiyah Asahan. 2) Reward has no effect on student loyalty at STIE Muhammadiyah Asahan. 3) Student satisfaction has a significant effect on student loyalty at STIE Muhammadiyah Asahan.. 4) Reward has a significant effect on student loyalty through student satisfaction at STIE Muhammadiyah Asahan.

The purpose of the study was to analyze the effect of Brand Image, Price and Product Quality on Consumer Purchase Decisions on OPPO Smartphones, especially Students of SMK Muhammadiyah 5 Kisaran. The method used is descriptive associative with a quantitative approach. The sample used in this study amounted to 90 respondents consisting of students of SMK Muhammadiyah 5 Kisaran. The results show that Brand Image, Price and Product Quality on Purchase Decisions simultaneously have a significant effect on purchasing decisions, but partially only product quality has no significant effect on purchasing decisions..

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Writing about the theory of decision making is made with the aim of knowing and also getting to know how the management side of decision making is in a company and also an organization. The writing and research of the journal uses the method of reviewing literature studies taken from various writings, journals and also references which are national and international standards. Decision-making theory requires a series of structured and programmed processes that produce changes to the organization in a much better direction. In making this decision, it will set goals and objectives and identify problems. Then develop and determine alternatives in the decision-making process. The results of this study will later pay attention to several models or methods and also techniques for making the right decision to apply. From the research and also the elaboration of the literature review, it can be concluded that the decision-making process itself requires stages and steps that must be passed by all parties. By knowing the types of methods and techniques for making decisions that are appropriate and appropriate so as not to cause adverse factors. In practice, this decision-making should not be influenced by things that can make the decisions taken actually harm an organization. Decisions taken must be able to help organizations achieve their targets.

Kota Medan merupakan salah kota terbesar di Indonesia, yang terus berkembang. Perkembangan kota Medan sejalan dengan perkembangan pola hidup warganya. Salah satunya adalah budaya nongkrong di kedei kopi. Hal ini dibuktikan dengan menjamurnya berbagai kedai kopi di Kota Medan. Deli Coffe merupakan sebuah unit usaha yang bergerak dibidang kuliner. Menyajikan berbagai jenis makanan dan minuman khususnya minuman kopi. Ada banyak jenis pilihan kopi yang ditawarkan oleh deli coffe untuk memaanjakan konsumennya dan para penikmat kopi. Dalam menunjang usaha Mitra Deli Coffe, program pengabdian masyarakat ini merancang dan membangun sebuah mesin penggiling kopi. Tujuannya adalah selain menunjang operasional mitra juga membuka usaha baru penggilingan biji kopi. Dengan terciptanya unit usaha baru ini, mitra Deli Coffe dapat meningkatkan keuntungan sehingga menunjang kesejahteraan karyawannya.