The trend of simultaneous use of media device, more and more apparent among media users, draws the attention of socio-humanist oriented researchers who find positive, but also highly negative effects of this phenomenon. In the academic and everyday discourse, this phenomenon is called media multitasking or divided attention phenomenon. In this paper a small scale explorative research conducted among students on their usage of media and multitasking habits was presented. The research sample is made of 123 examinees, mainly Communicology and journalism department students of the Faculty of Philosophy in Niš. The research was conducted by using the data collected through the questioner created for the purpose of this analysis. The questioner consisted of 6 statements, and the task for the participants was to select ones that describe their behavior connected to the media usage. One of the major findings is that the main motive for simultaneous use of media is the desire to find out and achieve the most in as little time as possible. Also, students are motivated by the very fact they own multiple medias as well as habit and boredom. Usage of more then one media at the same time is most present during the day, and media content that evokes it the most are commercials.

Owing to the constant technology improvement and innovation, new ways of reception and creation of media content have developed, leading to the redefining of known communication processes. In this new digital media age, characterized by new features such as convergence, mobility and interactivity, mobile journalism emerged as a new journalistic form-challenging relation between creators and recipients of media content. Even though the idea of user-generated media content that can be instantly shared and broadcasted using small mobile devices sounds like a multi-beneficial concept, this model still faces many challenges. In practice, numerous questions have arisen, such as ethics, reliability and quality of such content as well as acceptance and implementation into professional newsrooms. Therefore, the aim of this article is to review an academic approach to this topic, backed by practical examples, in order to place mobile journalism into a complex modern media system and evaluate its potential in the context of future development.

The media have always had great influence on the construction of attitudes and opinions of the public, thus it comes as no surprise that they constantly adjust to contemporary tides and the ways in which the public obtains information. Thanks to the popularity and possibilities offered by the Internet, the media were forced to converge towards online forms of reporting. Besides this, the Internet enabled the removal of state limits when it comes to informing, so the public can learn more easily about events from all over the world. In this way, mass-media communication gets new outlines while directing social tides on the global level. Although such a trend can be useful, it can also carry certain dangers. Therefore, the new media can become a platform for international conflicts and lead to possible interruption of good relations among states. Considering the fact that relations between Serbia and Croatia are characterised by a now concluded war, this paper examines the way in which the Serbian and the Croatian online media report on the relationship between the two states from the perspective of political relations, media presentations of each other, as well as how large the role of the modern media is in provoking new conflicts. Using a quantitative-qualitative analysis of the content, both the Serbian and the Croatian versions of the portal “24 hours” were analysed within the period from April 1  to April 30, 2017.

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Although the audience in the digital media space has more power than in the traditional media environment, as indicated by their ability to create, reshape and share content, media users' behavior is shaped by the use of algorithms and big data management. Taking into consideration the fact that students use the internet and social media platforms daily, this paper aims to examine their perceptions and viewpoints on the operation of algorithms and data management on the Internet. According to a survey conducted by the authors, which consists of 200 respondents, twothirds of students notice the results of the algorithmic personalization, filtered selection of content and news, and the customized display of content on social media. Even though 70% of them realize that user activities are continually monitored and that control over personal data online is taken over by large companies and/or a third party, most respondents express only moderate concern for their data online (82%), which further confirms the fact that only a small percentage of students (18%) almost always read the terms of use on a website, application, or internet service.