The purpose of this research is to examine perceived risk, perceived ease to use, perceived benefit on buying decision online. Using internet to shopping online will give customers more benefit. In this research, data were obtained using a structured questionnaireon five point Likert Scale. An analytical process (validity, reliability and regression analysis) was performed to obtain 100 questionnaire. The Findings reveal that customer perceived risk, perceived ease of use and perceived benefit have significant and postitive effect on buying decision online. Consumer choose facebook as media shopping online because safety online transaction, consumer can access facebook without any fear of losing money. Facebook is easy to access for everyone with internet. Shopping activity will be more fun if can be accessed anytime and anywhere without any obstacles.

The company runs its business to make a profit. The company’s ability to earn profits with assets owned is called profitability. This study aims to analyze the factors that affect the profitability of Blue Chip Shares. These factors are Debt to Equity Ratio (DER), Firm Size which is proxied by Total Assets, and Price to Book Value. The research model uses multiple regression analysis. During the year of observation of 45 Blue Chip stocks that entered into the Purposive Sampling there were 36 companies in 2014 to 2017, so the study sample was 144. The results of the study proved that partially Debt to Equity Ratio (DER) and Price to Book Value to Blue stock profitability Chip. While Firm Size partially has no significant effect on Blue Chip stock profitability. As well as Debt to Equity Ratio (DER), Firm Size which is proxied by Total Assets, and Price to Book Value significantly influence the profitability of Blue Chip shares simultaneously.

Determination of dividend policy related to profit sharing decisions obtained by the company. Management will make a decision whether management will share profits with shareholders as dividends or retain profits for investment funding to be made in the future. Dividend policy is important to study because it has an impact on company value reflected in stock prices. This study aims to analyze the effect of Return on Assets (ROA), Debt to Equity (DER) and Current Ratio (CR) to Dividend Payout Ratio in Consumer Good Industry stocks listed on the Indonesia Stock Exchange in 2014-2017. The sampling technique in this study is Purposive Sampling. Of the 49 Consumer Good Industry shares, only 8 were included in the criteria for the study sample from 2014-2017, so the number of research samples was 36. The regression analysis method was used in this study, namely 1. T test to examine the effect of independent variables on the dependent variable Partial; and 2. F test to examine the effect of independent variables on the dependent variable simultaneously. The results of the study prove that Return on Assets (ROA) has a significant effect on Dividend Payout Ratio in Consumer Good Industry shares listed on the Indonesia Stock Exchange in 2014-2017. Whereas Debt to Equity (DER) and Current Ratio (CR) were not proven to influence partially to the Dividend Payout Ratio in Consumer Good Industry shares listed on the Indonesia Stock Exchange in 2014-2017. As well as the results of the study prove that Return on Assets (ROA), Debt to Equity (DER) and Current Ratio (CR) simultaneously have a significant effect on Dividend Payout Ratio (DER) in Consumer Good Industry shares listed on the Indonesia Stock Exchange in 2014- 2017.

The company runs its business to make a profit. The company’s ability to earn profits with assets owned is called profitability. This study aims to analyze the factors that affect the profitability of Blue Chip Shares. These factors are Debt to Equity Ratio (DER), Firm Size which is proxied by Total Assets, and Price to Book Value. The research model uses multiple regression analysis. During the year of observation of 45 Blue Chip stocks that entered into the PurposiveSampling there were 36 companies in 2014 to 2017, so the study sample was 144. The results of the study proved that partially Debt to Equity Ratio (DER) and Price to Book Value to Blue stock profitability Chip. While Firm Size partially has no significant effect on Blue Chip stock profitability. As well as Debt to Equity Ratio (DER), Firm Size which is proxied by Total Assets, and Price to Book Value significantly influence the profitability of Blue Chip shares simultaneously.