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The article deals with the professional-axiological paradigm of pedagogy as a strategic guideline for the development of higher education in economics. Axiology of education is a promising scientific direction, which helps to identify both external circumstances and parameters of the educational process, as well as internal ones. It makes possible ensuring high performance of the learning process in higher education, to determine the composition and hierarchy of values. Axiology of education determines the future professional activity of future economists, his/her interaction with the world and with people.

The article analyzes and describes the problems of the last decade of training and retraining of the adult generation. It reflects the social aspect associated with the problem of adult education, the possibility and need for continuous multiple professional development, retraining or profession change.