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s Theory of Memory as a Development of the Ideas of the Zinchenko SchoolThis article describes and analyzes the main components of G.K. Sereda's theory of memory: its intentional and reconstructive aspects; his hypothesis that memory is futurogenic in nature; the connection between memory and both personality and personality's motivational-semantic formations; the understanding of memory as a psychological mechanism for organizing individual experience. Experimental evidence for the unified nature of short-term and long-term memory and their dependence on the type of activity is discussed, and explanations of specific memory effects are introduced. The article traces the development of P.I. Zinchenko's ideas and theories in Sereda's works.Petr Ivanovich Zinchenko's ideas concerning involuntary rememberinghow it relates to voluntary remembering, connections between involuntary remembering and education, and the regularities he deduced-have led to the formulation of a whole range of questions and to research aimed at answering them. As Zinchenko himself noted, one group of studies

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