The commercial activities of banks directly affect the society in which they operate, and future business successes are closely linked to key social values. Considering the specifics of the activities of commercial banks, trust is becoming one of the most important conditions for a normally functioning banking services market, and the level of profits is increasingly determined not by the technology of the provision of services, but by the correct positioning of banks in the social environment based on social responsibility and reputation. The level of socially responsible behavior of banks has a direct impact not only on the sustainable development of society, but also on the stability of the banks themselves. The problem of corporate social responsibility is increasingly reflected in the media and scientific works of prominent scientists. It must be understood that the social responsibility of business is much wider than is commonly believed. Key words: social responsibility, commercial banks, globalization, socially responsible business.

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The purpose of the study is to drawing attention to issues related to employment, release of personnel during the period economic recession and the crisis experienced by many enterprises currently in the Republic of Kazakhstan. The approach to anti-crisis personnel management in Kazakhstan recently becomes one of the objects of close attention, both from the outside state and employers. The article discusses some methods of human resource management in crisis conditions, leverage of administrative influence, contributing to the exit from the current situation on the labor market for the possible preservation human capital of enterprises.Methodology. In the work on this article, such scientific methods were applied, as analysis, collection and processing of primary data, statistical observation and comparison, comparative methods.The value of this study is in the analysis of the problems associated with the personnel management of enterprises in connection with the increasing economic crises.Research results. Based on the analysis of the data obtained, we found that the anti-crisis measures of the post-COVID period led to an equalization of the economic situation in the Republic of Kazakhstan, the demand for highly skilled labor exceeds supply. The article considers and defines the main directions of the anti-crisis policy of the enterprise, including material and non-material stimulation and motivation of personnel, the development of corporate culture to retain highly professional employees. The main tasks of the HR department are aimed at mutual support of managers, specialists and employees of the enterprise through the development of effective anti-crisis measures.