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The Ozarks of Missouri and Arkansas were used as a datum area in which to test the hypothesis that folk materials, if documented, may be used by the cultural geographer. Using folk materials such as folktales and folk speech, supported by evidence from other sources including US. Census returns, a distinctive cultural region of eleven counties within the Ozarks was identified. Ethnic and ternporal evidence is presented concerning the patterns of occupancy of this localized folk group. Folk materials are of value to the cultural geographer as a source of documentation of settlement processes and may contribute to an understanding of the continuum of the changing occupancy of what is often a misunderstood and misrepresented region.There are lesser lines of historical field work, the place names that have connotations of olden days, folk customs and dialect turns that reveal traditions of times when tradition was a living part of the economy, the memories that still belong to the oldest members of the group.' HE cultural geographer is especially con-

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An inductive study of maps of the Arkansas Ozarks shows that the place name or toponym has value as a tool for the cultural geographer who is primarily concerned with the manifestations on the land of cultural origins, contacts, and migrations. By analyzing a collection of 2,502 place names taken from maps of northern Arkansas dating from 1858 to 1962, it is evident that the process of naming the land was both a folk and an official one. The geographical expression of these cultural processes provides an insight into the role of the habitat in primary settlement, and to the continuum of change in a little-known region of the United States.HITE settlers who moved into the

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