This research aims to find out how big the brand image and Electronic Word Of Mouth affect the buying interest in Wardah beauty products. The study used a descriptive and vernacular approach to sampling techniques using Nonprobability Sampling with respondents amounting to 135. Data were analyzed using path analysis with SPSS version 26. The result of the relationship between brand image and electronic word of mouth has a correlation coefficient of 0.498 and has a medium and direct relationship level due to positive values, the partial effect of brand image on buying interest is 24.7%, indicating that brand image has a positive influence with buying interest, the partial effect of electronic word of mouth on buying interest is 18.2%. It shows that electronic word of mouth on buying interest has a positive effect, the simultaneous effect of brand image and electronic word of mouth on buying interest amounted to 43.1%. This shows that the variable brand image and electronic word of mouth have a strong enough influence on buying interest Wardah beauty products. But there are still other variable factors not examined around 56.9% Keywords : Brand Image, Electronic Word of Mouth, Buying Interest.

Village officials are public service officials who have the duty and responsibility of serving the community in solving all village administrative problems in the Ciampel District, Karawang Regency. This study analyzes the effect of competence, compensation, and work motivation on the performance of village officials in the Ciampel District, Karawang Regency. This research was conducted in the Ciampel District area. The purpose of this study is to obtain empirical evidence and find clarity of phenomena and conclusions about the Effect of Competence, Compensation, and Work Motivation on the Performance of Village Officials in the Ciampel District, Karawang Regency in 2019. This study uses a survey method using primary data obtained from questionnaires. The sample in this study was 85 employees. The data analysis technique used is descriptive quantitative using the path analysis method. This study indicates that the variables of competence, compensation, and work motivation partially have a significant effect on the performance of village officials. While simultaneously, the competency, compensation, and work motivation variables have a significant effect on the performance of the village apparatus.

Industri pestisida khususnya fungisida saat ini berada pada tingkat persaingan yang ketat. Setiap produsen pestisida harus mampu memberikan kualitas produk yang diharapkan oleh para petani serta mampu membuat citra merek positif agar tetap menjadi pilihan bagi para petani. Penelitian ini menganalisa pengaruh antara kualitas produk fungisida dan citra merek terhadap keputusan pembelian para petani pada PT. Bayer Cropscience di Kecamatan Rawamerta. Penelitian dilakukan dengan menggunakan metode deskriptif verifikatif. Untuk analisis deskiptif digunakan alat analisis renang skala. Adapun untuk analisis verifikatif digunakan alat analisis yaitu analisis jalur (path analysis). Teknik sampling yang dipakai adalah stratified random sampling yang diambil dari kelompok tani yang ada di daerah Kecamatan Rawamerta. Berdasarkan hasil penelitian diperoleh kesimpulan bahwa kualitas produk fungisida bayer berada pada skala 607,6, dapat diartikan kualitas produk fungisida Bayer cukup tinggi. Sedangkan citra merek berada pada skala 600,5, dapat diartikan citra merek produk fungisida Bayer cukup tinggi. Kemudian untuk variabel keputusan pembelian berada pada skala 653,3, dapat diartikan keputusan pembelian para petani pada produk fungisida Bayer cukup tinggi.Pengaruh parsial secara langsung antara kualitas produk terhadap keputusan pembelian sebesar 0,104 atau 10,4 % sedangkan pengaruh tidak langsung antara kualitas produk terhadap keputusan pembelian sebesar 0,116 atau 11,6%. Dengan demikian secara total pengaruh langsung dan tidak langsung kualitas produk terhadap keputusan pembelian sebesar 0,220 atau 22,0%. Hasil pengujian hipotesis diketahui terdapat pengaruh positif dan signifikan. Pengaruh parsial secara langsung antara citra merek terhadap keputusan pembelian sebesar 0,303 atau 30,3% sedangkan pengaruh tidak langsung antara citra merek terhadap keputusan pembelian sebesar 0,116 atau 11,6%. Dengan demikian secara total pengaruh langsung dan tidak langsung citra merek terhadap keputusan pembelian sebesar 0,419 atau 41,9%. Hasil pengujian hipotesis diketahui terdapat pengaruh positif dan signifikan. Pengaruh secara simultan antara variabel kualitas produk dan citra merek terhadap keputusan pembelian sebesar 0,639 atau 63,9%. Dalam pengujian hipotesis diketahui terdapat pengaruh positif dan signifikan.