Abstract:In recent years, persuasive interventions for inducing sustainable mobility behaviours have become an active research field. This review paper systematically analyses existing approaches and prototype systems as well as field studies and describes and classifies the persuasive strategies used for changing behaviours in the domain of mobility and transport. We provide a review of 44 papers on persuasive technology for sustainable transportation aiming to (i) answer important questions regarding the effectiveness of persuasive technology for changing mobility behaviours, (ii) summarize and highlight trends in the technology design, research methods, strategies and theories, (iii) uncover limitations of existing approaches and applications, and (iv) suggest directions for future research.

Rendering transport behaviours more sustainable is a pressing issue of our times. In this paper, we rely on the deep penetration of mobile phones in order to influence citizens' behavior through data-driven mobility and persuasive profiles. Our proposed approach aims to nudge users on a personalized level in order to change their mobility behavior and make more sustainable choices. To achieve our goal, first we leverage pervasive mobile sensing to uncover users' mobility patterns and use of transportation modes. Second, we construct users' persuadability profiles by considering their personality and mobility behavior. With the use of the aforementioned information we generate personalized interventions that nudge users to adopt sustainable transportation habits. These interventions rely on persuasive technologies and are embedded in a route planning application for smartphones. A pilot study with 30 participants using the system for 6 weeks provided fairly positive evaluation results in terms of the acceptance of our approach and revealed instances of behavioural change.

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