Penelitian ini bertujuan untuk menganalisa pengaruh iklan hijau dan kesadaran lingkungan terhadap terhadap minat beli serta keputusan pembelian air minum dalam kemasan merek Ades di Kabupaten Jember. Jenis penelitian adalah deskriptif kuantitatif dengan desain penelitian eksplanatori. Populasi penelitian adalah seluruh konsumen air minum dalam kemasan merek Ades di Kabupaten Jember. Jumlah sampel penelitian ini adalah 100 responden. Sampel tersebt diambil menggunakan teknik purposive accidental sampling. Intrumen yang digunakan adalah kuesioner berskala likert. Alat analisis menggunakan Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa iklan hijau berpengaruh positif dan signifikan terhadap minat beli, namun iklan hijau tidak berpengaruh terhadap keputusan pembelian. Kesadaran lingkungan tidak berpengaruh terhadap minat beli, namun kesadaran lingkungan berpengaruh positif dan signifikan terhadap keputusan konsumen untuk melakukan pembelian. Minat beli signifikan dalam memediasi pengaruh iklan hijau terhadap keputusan pembelian, namun minat beli belum mampu memediasi pengaruh kesadaran lingkungan terhadap keputusan pembelian.

Some problems occur regarding work-life balance during the pandemic. This study tries to understand how lecturers face stressful situations related to job changes from traditional working in the office (before the pandemic) to working from home (pandemic) and then working from anywhere (after the pandemic). Data were collected from observations and in-depth surveys at two universities in Surabaya, Indonesia. This study uses a qualitative phenomenological approach. The research focuses on how lecturers respond to changes in work patterns during the pandemic. There were 26 informants interviewed, consisting of lecturers and administrative staff. In addition to interviews, this research actively participates in and collects various documents related to policies during the pandemic. There are three findings in this study. First, universities respond quickly to changes related to the development of the Covid-19 virus following government regulations regarding classroom learning policies. Second, lecturers and administrative staff continue to carry out their activities during the pandemic. Lecturers continue to perform their tri dharma, teaching, research, and community service. These activities use technology through Online Learning. In the new normal era, although learning has been carried out offline in the classroom, online learning techniques are still. Third, changing work patterns, especially during the lockdown, where work done at home creates pressure. There are two types of pressure, pressure due to multiple roles that must be carried out simultaneously at home and pressure due to the mandatory use of online learning technology.

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In this study, social media Instagram is an application to share the photos and video that is currently widely used for culinary business purposes accessible in the mobile channel. This study aims to determine the effect on the information quality of mobile advertising on brand attitudes and purchase intention. Media research used a third party, namely the culinary @wenaktok in displaying advertisinginformation of a food product because the third party has a better effect in advertising rather than a corporate account. The approach used in this study is the quantitative approach. Type sampling technique of non-probability sampling in this study was convenience sampling.Respondents in this study were 152 respondents who are users of Instagram. Analysis technique used in this study isPartial Least Squares (PLS). This study has shown that the information quality of mobile advertisinghas a significant influence on ads attitudes, brand attitude, and purchase intention. The ads attitude has a significant influence on purchase intentions and brand attitudes. The brand attitude has an influence on consumers' purchasing intentions.The conclusion was that the information quality of mobile advertising in @wenaktok account has a significant influence on the ads attitudes, brand attitudes, and purchase intentions of consumers in food products advertised on social media Instagram through culinary account. So that @wenaktok culinary accounts has information quality mobile advertising that is good to used to advertise in Instagram.

ABSTRAKSosial media tidak hanya digunakan dalam bersosialisasi namun sebagai media pemasaran yang dilakukan oleh para pelaku UMKM salah satunya menggunakan Instagram. Namun pelaku UMKM tidak cukup hanya menampilkan foto produk tetapi juga harus memperhatikan aspek engagement rate sehingga apa yang ditampilkan di Instagram sering nampak oleh followers. Nagesushi merupakan salah satu merek yang menggunakan Instagram sebagai media pemasaran. Dengan banyaknya follower sejumlah 17 ribu lebih harapannya memiliki engagement yang tinggi pada setiap postingannya. Namun permalasahannya adalah jumlah like dan komentar tidak begitu tinggi. Penelitian ini bertujuan untuk menemukan fenomena like dan comment sehingga memiliki pengaruh rendah tingginya pada engagement rate dari suatu akun, sehingga pelaku UMKM dapat melakukan cara pemasaran yang efektif melalui Instagram dan mendapatkan engagement rate  yang tinggi. Responden merupakan follower Nagesushi yang aktif dalam menggunakan Instagram dimana mereka setiap hari bisa menghabiskan dua sampai lima kali bahkan lebih untuk membuka aplikasi Instagram baik mereka hanya sekedar melihat beranda, IG story, maupun posting konten foto atau video. Berdasarkan hasil dari responden, kebanyakan responden  sering melihat postingan Nagesushi di beranda mereka, namun mereka tidak selalu memberikan like dan komentar. Alasan Responden memberikan like karena mereka menyukai konten yang diposting dan salah satu bentuk mendukung pelaku UMKM (Nagesushi). Terkait dengan komentar, mereka lebih banyak yang tidak pernah memberikan komentar. Responden yang pernah memberikan komentar ada responden yang menyukai konten dan bertanya terkait produk maupun harga.Kata kunci: Instagram; engagement rate; digital marketing ABSTRACTSocial media is not only used in socializing but as a marketing channel by SME which is using Instagram. However, it is not enough for SME to only display product photos but also have to pay attention to the engagement rate aspect so that what is displayed on Instagram is often seen by followers. Nagesushi is a brand that uses Instagram as a marketing channel. With more than 17 thousand followers, It hopes to have high engagement on each post. But the problem is the number of likes and comments is not high enough. This study aims to find the phenomenon of likes and comments so that they have influence on the engagement rate of an account. Respondents are Nagesushi followers who are active in using Instagram where they can spend 2-5 times or more every day to open the Instagram application, whether they are just looking at the homepage, IG story, or posting photo or video content. Based on the results of respondents, most respondents often see Nagesushi's posts on their homepage, but they do not always give likes and comments. Respondent's reason gave 'likes' because they liked the content and support SME (Nagesushi) as a follower. Regarding comments, most of them never comment. Respondents who gave 'comment' are respondents who like the content and ask questions about products and prices. Keywords: Instagram, Engagement Rate, Digital Marketing