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With the development of in-car technologies and the use of portable devices such as tablets inside the car, one of the most interesting topics for different companies might be to promote advertising within the car. The most important issue with regard to advertising inside the vehicle is the safety issues and issues related to driver distraction.  The NHTSA regulation, restricted in- car advertising in 2014, whereas, by increasing the use of in-vehicle devices and technologies, in 2016 showing video images in the vehicles were allowed under certain circumstances.  The current research aims to assess the degree of visual distraction of driver caused by video advertisements broadcasted inside a car.  The results of this study indicate that the type of advertisement has a direct impact on the visual distraction of the driver. In addition, findings indicate that in case of playing an advertisement in a simple form (accommodated by a speech), a safer situation might be expected compared to situations in which the same advertisement has been broadcasted by a musical content (with or without a speech).

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Central Business Districts (CBDs) are undisputable areas of traffic attraction occasioned by increasing commercial and economic activities. It attracted people from different parts of the city and its region for shopping and recreational facilities and accelerated mobility of vehicles in CBD. The greater mobility has created traffic congestion and parking problems. Due to tremendous increase in vehicular movements in the central areas in recent time, the parking efficiency is affecting people's lifestyle especially during peak hours. The availability of lesser space has been creating great challenges on transport planners for vehicular parking planning and management. Though the Sabzevar's city government has made efforts to solve parking problem in the Central Business District, the parking demand has stroked-up to the unexpected levels. This paper attempts to discuss the parking problems of central business district and proposes measures and strategies for meeting the key challenges of parking demand in the City of Sabzevar.