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Purpose The purpose of this study is twofold: to investigate the role of big data in firms’ co-knowledge and value creation and to understand the underlying drivers behind value creation through big data in the oil and gas industry by underscoring the role of firms’ capabilities, trends and challenges. Design/methodology/approach Following an inductive approach, semi-structured interviews were conducted with senior managers and analysts working in oil and gas companies across eight countries. The data collected from these key informants were then analysed using the qualitative data analysis software ATLAS.ti. Findings Value creation through big data is an important factor for enhancing performance. It has a positive impact on both tangible (organisational performance) and intangible (societal) aspects depending on the context. Oil and gas companies understand the importance of big data to creating value in their operations. However, implementing and using big data has been problematic. In this study, a framework was developed to show that factors such as the shortage of data experts, poor data quality, the risk of cyber-attacks and unsupportive organisational cultures impede its implementation and utilisation. Research limitations/implications The findings from this study have implications for managers and executives implementing big data and creating value across various data-intensive industries. The research findings, are contextual, however, and should be applied cautiously. Originality/value This study contributes to the value creation literature in the big data context. The findings identify the key areas to be considered for the effective implementation and utilisation of big data in the oil and gas sector. This study addresses a broad but under-explored issue (i.e. knowledge creation from big data and its implementation) and strengthens the academic debate within this research stream.

Social media platforms allow for the integration of online and offline experiences for customers and brand relationships. Firms must understand which moves are the best to engage customers on social platforms. Smartphone's adoption has contributed to the expansion of social media uses and seems to facilitate engagement in online brands' experience. However, previous research reveals no consensus about what customer brand engagement in social media is and how to measure it. The objective here is to identify factors of social media engagement and metrics adopted to define social media brands' content strategy performance. A systematic literature review shows social media engagement as a misunderstood concept related to different levels of customer relationships. Also, findings reveal that the literature has failed to address social media content strategy performance and the metrics adopted. This paper examines and categorizes metrics and opportunities for future research, as well as managerial involvement in social media engagement issues.

Data collection and analysis have been at the core of business intelligence (BI) for many years, but traditional BI must be adapted for the large volume of data coming from Industry 4.0 (I4.0) technologies. They generate large amounts of data that need to be processed and used in decision-making to generate value for the companies. Value generation of I4.0 through data analysis and integration into strategic and operational activities is still a new research topic. This study uses a systematic literature review with two objectives in mind: understanding value creation through BI in the context of I4.0 and identifying the main research contributions and gaps. Results show most studies focus on real-time applications and integration of voluminous and unstructured data. For business research, more is needed on business model transformation, methodologies to manage the technological implementation, and frameworks to guide human resources training.

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