Introduction. The article describes the requirements for the image of an academic speaker under conditions of uncertainty. Criteria for forming an online speaker’s image in modern information and communication space are considered. The significance of changing the status of an academic speaker-lecturer and student-listener as participants in the communication act in a digital environment is studied. It is concluded that the space of uncertainty has created a new image of an academic speaker with a number of distinctive features and peculiarities. Purpose of Work. The aim of the undertaken research is to identify and describe the fundamental changes that have influenced the formation of a new type of academic speaker and to determine the peculiarities of his perception by the audience in the context of virtual communication. The goal required solving the following interrelated tasks: to investigate the conditions for the formation of an academic online speaker; to identify the distinctive features of the online speaker from other types of speakers; to analyze the process of adapting a new type of academic speaker to the virtual communication environment in the distance learning format. Methodologies and Techniques. To achieve the goal of research and solve the identified problems the following methods were used: the method of system description (as the main one), the method of comparative analysis, the method of linguistic observation and the method of frontal survey. A frontal survey of the second-year students of Department of Law of the Don State Technical University was used as an empirical basis for the study, in which 150 recipients took part. Results. A working definition of the term «online speaker» is given, the conditions of uncertainty in which the speaker has to build up communication with the Internet audience are characterized. The results of observing the unplanned mass transfer of academic communication in higher education to online environment are described. The factors influencing the formation of the online speaker’s image are identified. Practical Significance. The materials and results of the study may be of interest to teachers of higher education, educators and heads of educational institutions working under the conditions of distance learning. Recommendations . The change of the system of interpersonal interaction in the academic environment of higher education requires not only the introduction of new educational online technologies but also a detailed study of the forms of communication behind them, the development of other ones, including professional and image approaches to organizing communication.

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Introduction. Digital transformation of the education sector leads to accumulation of a significant amount of digital information about the educational process. Analysis of a student's digital footprint can become one of the means of individualizing his educational trajectory. To personalize the progress of mastering an educational program, it is optimal to use the resources available in the toolbox of the educational institution. The purpose of the paper is to describe a model of an electronic training course based on LMS Moodle, which allows you to build a trajectory for studying a subject based on a student's digital footprint, as well as to describe the results of this course testing. Materials and methods. Modeling of the e-course was carried out on the basis of the analysis of the basic principles of individualization of the educational trajectory, described in scientific and methodological works. Testing of the course "Digital Technologies of Self-Education" was carried out on the basis of the Samara State Transport University. Nonparametric methods of mathematical statistics were used to process the obtained results. To compare the control and experimental groups, the Mann-Whitney. Results. The study revealed efficiency of including the mechanisms of individualization of the educational trajectory into the educational process. 86% of students completed their studies on time with a positive result. The number of students who continued to complete the course assignments after receiving the minimum points was 27%. The research confirmed the quality of knowledge and skills obtained by students in the course of mastering an electronic training course with the support of an automated mechanism for forming and assessing students' competencies. The study proved the positive impact of the course "Digital Technologies of Self-Education", developed on the basis of the algorithmization of the process of achieving the goal, on mastering related subjects (p < 0,01). Practical significance. The proposed model for developing a training course based on LMS Moodle using standard system tools is universal and allows you to individualize the trajectory of a student's mastering of an academic discipline by varying educational tasks depending on the level of individual skills. Conclusion. Algorithmization and automation of the process of collecting and processing educational results of students frees a teacher from routine tasks, solves the problem of strengthening thematic and interdisciplinary connections in the learning process, and also enables to make the learning process more flexible and personalized without losing the quality of competencies formation. Students' understanding of their educational route enhances their motivation for learning, allows them to realize their individual needs in developing professional skills.

Este artigo fundamenta a necessidade de treinar socorristas de minas em um ambiente imersivo profissional com o uso de tecnologias cognitivas. Ele descreve os elementos deste ambiente e sugere um modelo de quatro módulos para a implementação de tecnologias cognitivas no treinamento de engenheiros de resgate de minas. É dada atenção especial à necessidade de uma adição harmoniosa aos métodos de construção de uma situação educacional e prática com as técnicas de criação de um ambiente imersivo de aprendizagem interna. As tecnologias cognitivas obedecem a muitas disposições da norma conceber-desenhar-implantar-operar (CDIO) adotada pela comunidade internacional e contêm um enorme campo de atividade para o desenvolvimento tanto de tecnologias educacionais tradicionais quanto inovadoras. Os conhecimentos adquiridos no processo de treinamento teórico, aliados à experiência prática adquirida em um ambiente educacional imersivo, proporcionam um melhor treinamento do pessoal de engenharia adaptado ao desempenho de suas tarefas profissionais e às necessidades de produção.