Today, the digitalization of education is one of the main tasks of the state social policy and an urgent sphere of life in modern society. At the beginning of 2020, the spread of COVID-19 forced educational institutions to introduce urgently all levels of distance learning technologies focused on the possibility to learn remotely and in real-time. The research focuses on the need to create an effective mechanism for organizing distance learning in the context of the globalization of education. The purpose of the research is to reveal the experience of distance learning in the context of globalization of education (based on the analysis of using the online learning platform Moodle). The results of the research reveal the prerequisites for the popularization of distance learning technologies in the practice of educational institutions, present the experience of using Moodle in the university educational process and determine the prospects of distance learning in educational practice.

The importance and necessity of introducing distance learning is due to the global situation with coronavirus infection since the beginning of 2020, which resulted in the emergency transition of educational institutions to online mode. The active use of distance learning technologies has changed the concept of the entire education system, its organizational and substantive aspects [4, p. 293]. Therefore, today, studies devoted to the experience of using and interacting between the subjects of the educational process, namely, technologies of distance learning in vocational education, optimization of organizational, substantive and methodological issues in this area are demanded. The research problem is to reveal the actual aspects of distance learning in vocational education. The purpose of the research is to identify topical issues of distance learning in vocational education in modern conditions. The research methods used are analysis, synthesis, generalization. The experimental base is Maykop State Technological University. The research results: the concept of «distance learning» has been disclosed; the concept of distance learning in vocational education has been described; new technological educational trends have been described; the problems of implementation of distance education in modern conditions have been identified. Key findings. Distance learning refers to innovative educational technologies that ensure the availability and quality of the educational process at a distance online; the means of implementing distance learning are learning platforms, Internet resources; distance learning has contributed to the emergence of new technological educational trends: cloud services, massive open online courses, adaptive learning, behavioral analytics, etc. Topical issues of distance learning in vocational education are the quality of professional training of future specialists in a distance format, the lack of generally accepted standards for distance organization and the procedure for assessing students' knowledge, technical difficulties, etc.

The hotel business is the basic sector of the tourism industry, contributes to the increase in tourist flows, the internationalization of financial capital, and the growth of employment. The hotel sector is developing rapidly (with the exception of 2020, which is explained by anti-Covid measures), largely due to the introduction of innovative development strategies. The investment prospects of the hotel sector should be built on the basis of such a systematization of modern innovative trends, and business planning of the activities of hotel enterprises should ensure the best implementation of innovative approaches when developing a strategy in a specific business environment. The purpose of the study is to study the modern features of innovative strategies for the development of hotel business enterprises, their impact on the dynamics of sales of paid services to the population, including the example of the Krasnodar Territory. The research methods are the following: statistical method, competitive analysis method, generalization method, forecasting. The results and conclusions: an analysis of the applied innovative strategies by hospitality enterprises indicates that such strategies are effective tools for effectively solving the problem of survival and ensuring the business security of hotels. Conclusions: innovative strategies are the most important part of the strategic management of a hotel enterprise, they make it possible to strengthen its competitiveness, meet the constantly changing preferences of guests, follow industry trends or even outstrip them.

The market of hotel services is an actively developing market in which innovative technologies of service of guests are widely used; various loyalty and reservation programs are being developed and improved; new approaches to business process management are applied. Benchmarking is a very relevant area designed to assess and select alternative options for the development of the hotel business, defining tasks and improving management efficiency through a deeper study and borrowing approaches successfully implemented by competitors. The aim of the research is to study the current features of benchmarking in the hospitality industry and its impact on the dynamics of enterprise performance. The research methods used are method of competitive analysis, statistical method, generalization method, forecasting. The results and conclusions: the analysis of the state of the hotel services market has shown a steady growth in the number of facilities and consumers of hotel services, which leads to increased intra-industry competition. Benchmarking helps to correlate the operating performance of the hotel business with the performance of the competitive environment, to move away from the subjective assessments of hoteliers and to identify errors in sales policy. In addition, the use of benchmarking allows you to predict the dynamics of demand in order to minimize managerial errors. The conclusions: benchmarking is part of marketing research and the basis for business process planning in the context of choosing strategic activities of the hotel service company. Conducting such a study is focused on providing the hotel with significant competitive advantages, the quintessence of which is the procedure of studying the experience of operating in the market of business leaders.

The purpose of the study is to justify the need to study and analyze the development of regional inclusive tourism as a factor in the social adaptation of persons with disabilities. Material and research methods. The combination of the following mutually complementary scientific research methods was used to achieve this goal: theoretical: analysis of regulatory documents, indicators of the development of inclusive tourism both in the whole of the Russian Federation and in the Krasnodar Territory; comparison, formalization, analogy method, forecasting the development of inclusive tourism; empirical: statistical observation, the study of tourist markets, tourist products, description. Inclusive tourism is not only of great economic importance for the development of the tourism industry as a whole, but it is also an important tool for the social adaptation of people with special needs. It strengthens their self-esteem and helps emotional and physical rehabilitation.