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This article is devoted to the problem of modes of interaction between parents and children in conditions of using digital gadgets. The relevance of the proposed study is that in the last few years, new media technologies are being adapted to specific groups. In recent years, the use of gadgets for parents with children of different ages is spreading. These gadgets monitor the child’s physiological parameters and inform parents about them. Using the methodology of STS, we can say that the introduction of technological artifacts in the daily life of child-parent relations gives rise to the problem of disentanglement - increasing the number of technical intermediaries of interaction. These gadgets, like any other technological device, are a part of the “embodied ideology”. This means that technologies outstrip the development of the users’ interests, their attitudes, motives and practices in a particular way, direct and prescribe actions to their users. The study was funded by RFBR according to research project No. 18-011-00692 Parenthood in the era of “smart things”: a sociological analysis.

The article is devoted to the problem of interaction between parents and children in the conditions of using digital gadgets. The topic is updated by the fact that in the past few years, new media technologies have been profiled for a specific user, gadgets and devices for user groups of parents are widely introduced. These devices monitor the child's physiological indicators, his movements and inform the parents about them. Using the language of research in science and technology, we can say that these devices are "embodied ideology," that is, technologies allow the development of the interests of users, their attitudes, motives, and practices along one channel, guide and prescribe actions to their users. The article presents the results of the analysis of press releases of these gadgets that represent the ethics of parent-child relationships and the practice of caring for a child in the new digital everyday life. In addition, expert reports and feedback from parents-users were analyzed. One of the main results of the work is the conclusion that children's gadgets reinforce the idea of the need for a special relationship to all children, primarily through constant monitoring of them. In addition, the spread of digital infrastructure in the field of childcare occurred in the context of the medicalization of the discourse about childhood. It has shaped modern children's monitors functionally similar to medical devices. This situation contributes to the formation of a medically vigilant parent, his new competence is a deep knowledge of the child's physiology. Negative consequences for children of this form of control can be the formation of the habit of being under observation, difficulties in the development of urban space, lack of independence in actions and decision-making.