The purpose of the study is to propose the author's approach to the complex application of strategic analysis methods based on SWOT analysis. The article discusses the well-known and presented in various sources methods of strategic analysis. Special attention is paid to SWOT-analysis, various points of view on its role are investigated. The scientific novelty lies in the determination of the logical connection between the methods of strategic analysis and SWOT-analysis and the development of the author's approach to the procedure for conducting strategic analysis based on their integrated use. As a result, found that a strategic analysis of stepwise character. In this case, the result of one step of analysis simultaneously serves as the initial information for conducting another step of analysis. To systematize the information obtained during the analysis, a SWOT analysis matrix is used.

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This study aims to determine the effectiveness of multi-day festivals “Ready for Labor and Defense” (GTO) at the university for students and teachers, as well as the feasibility of creation of educational and independent classes in physical education in accordance with the tests of the All-Russian physical culture and sports complex GTO for participants of the VI-XI stages. Analysis of the survey data of the 1st year students shows that 23% of them have experience in performing tests under the state program of testing physical fitness of the population “Ready for Labor and Defense”. The polling of 4th year students shows that less than 3% of them took part in the GTO tests during their studies at university. This study included 1363 men and women belonging to the VI-XI stages of the All-Russian Physical Education and Sports Complex GTO. Students were offered an elective course (optional) in physical education. During the classes, they were trained to meet the standards included in the GTO program. The classes were based on the principle of circuit training and the method of continuous exercising. 82% of students and 100% of teaching staff of the Department of Physical Education of the Russian State University for the Humanities took part in testing of the complex “Ready for Labor and Defense” held during the “Week of Health”. 23% of the participants of the GTO Festival received gold, silver and bronze badges. The GTO Festivals hold at universities helps solve the problem related to the logical transition from the training (gym) to the GTO Testing Centers, since both the preparation and direct performance of the physical fitness tests are carried out at the university campus.