The development of tourism in Kemerovo Region offers the professionals of the tourism industry the challenge of integrating the efforts of the key actors of the tourism industrythe state and business. One of the methods of integration should be the cluster approach to the development of tourism. The article analyzes the implementation of cluster initiatives in tourism in the region. One of the key activities of the tourism cluster is information promotion of tourism resources and products. Modern technologies are used for solving this problem. Among the promising directions of tourism development in the region are the problems of branding and rebranding of Kemerovo region's tourist resources, and the tasks of marketing and advertising of tourist offers.

Характеризуется демографическое ситуация в Германии последних лет. Внимание акцентируется на двух ключевых показателях демографического развития населения страны в целом, легальных и натурализованных мигрантов-возраст мужчин и женщин при вступлении в первый брак и суммарный коэффициент рождаемости. Исследование этих показателей дает возможность охарактеризовать разные модели брака и рождаемость у ряда этнических сообществ легальных мигрантов в Германии. Результаты анализа показывают, что и в иммигрантской среде рождаемость недостаточна для естественного воспроизводства населения в ФРГ. Ключевые слова: Германия; мигранты; возраст вступления в брак; суммарный коэффициент рождаемости.

The article presents a comprehensive analysis of the development of tourism industry in Kemerovo region in 2009-2017. The study is based on the analysis of a number of socioeconomic statistical indicators: the amount of tourist services rendered to the population, investments in fixed assets, the growth of the number of hotel rooms, the dynamics of the number of accommodation facilities' employees. The competitiveness of Kuzbass in comparison with other Siberian regions is analyzed. The regional authorities' policy, including the regional legislation in the field of tourism and the 2025 Strategy for Tourism Development in Kuzbass, is studied. Examples of successful development of Kuzbass tourist destinations are shown. The analysis shows that concerning the amount of tourist services provided to the population, Kemerovo region ranks first in the Siberian Federal district, and since 2012, stably ranks among the 12 best regions in Russia. This is supported by a purposeful policy of the regional authorities aimed at tourism development, including the implementation of public-private partnerships and the creation of cluster associations. It is concluded that the tourism industry is of strategic importance for Kemerovo region's economy in the context of attracting investments, increasing jobs, incomes, taxes, and other micro-and macroeconomic indicators.