The subject of the study ischanging the conditions of functioning of the quality management system in the conditions of digital transformation of the enterprise management system. The purpose of the study is to develop methodological provisions for the modernization of the quality management system. The directions of changes are systematized in the article and the basic conditions for the implementation of quality management processes are formed taking into account the drivers of innovative development of the enterprise management system. As a result of the research, the following tasks were solved: actual changes in the quality management system, automation system, information support system for management processes were considered; it was concluded that the introduction of digital technology necessitates the formation of a new information culture based on digital thinking, digital staff engagement and digital initiatives; the consideration of digital technologies as an instrumentation of system-process modeling of an integrated information system is proposed, which involves the creation of a unified information infrastructure of the enterprise's corporate network; systematized quality management methods based on the use of modern digital platforms; the structure of a system of information support for quality management processes was built. The information support system for quality management processes is a tool of the quality management system; the functioning of the integrated information system ensures constant communication in the enterprise management system when making and implementing decisions to improve the quality of processes and improve product quality. The solution to the problem of creating a single information space creates the possibility of constant access and use of unlimited sources of information, which, in turn, allows not only to improve quality management activities, but also to modernize the quality management system through the use of digital technologies and reduce the impact of the "human factor" on the effectiveness and timeliness of the development and implementation of managerial decisions to improve the quality of processes.

The article describes the structure of information flows in company management based on the development of innovative potential and in the context of digitalization. The scheme of moving the project groups of the company management system is presented. A matrix of managerial relationships between the participants of the company management system is built taking into account the development of the innovative potential. It is concluded that at an industrial enterprise without the introduction of digitalization, the information flow running is impeded, which significantly affects the quality and speed of management decisions. The main reasons for the ineffectiveness of management decisions are identified. Given the possible ways to improve management efficiency in the context of digitalization, the authors developed a model of information flows of the company management system that implements innovative potential. Calculations are made of the time required to quickly transfer a managerial decision from the upper management level to the lower one, so that the top-level manager quickly learns about any changes that have occurred in the system. It is concluded that it is necessary to provide a single information space for all participants in the company management system in the context of digitalization, reducing the time spent on information exchange to almost zero. The authors summarized the research with the concept that the construction of a single company management information system can significantly reduce the time for the transfer of managerial decisions due to the fact that the participants in the management chain can perform their work in parallel. When developing the architecture of a company's management information system and choosing a structure for its construction, it is necessary to take into account exactly which time commitments have the key impact on the length of management decision-making in the context of digitalization.

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