The research featured the measures required to plan scientific and research activities that develop research competency in university students. The authors explained the necessity to plan research activities in the way that would allow students to master educational and cognitive techniques and perform practical actions aimed at solving personal and socially significant tasks. The article outlines theoretical background of research work planning at institutions of higher education. The concept of research competency was defined as a combination of motivational, gnoseological, operational, and personal components, developed at such a level that allows one to successfully apply the acquired research skills and knowledge in practical tasks. The authors believe that the development of research competency is the final result of education. Competencey as a new mental formation develops while mastering certain activities during the learning process. The phenomenon includes knowledge, skills, personality traits, and personal qualities. The paper introduces a set of criteria indicators that can be used to assess the level of research competence in students. The article also focuses on interactive methods, social media, and changing the role range of participants. A set of experiments registered some positive changes in the parameters of the components that together make up research competency. The results revealed a higher level of motivation, which indicates that the students are growing more aware of the value of science and research. They also demonstrated a better-developed gnoseological component. This improvement can be explained by the fact that research work activated such cognitive processes as systematization, planning, comparison, and generalization. A higher development level of the operational and personal components was reflected in better quality research reports and scientific publications.

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Цель статьи-выявить направления маркетинговой деятельности в центрах социального обслуживания населения и проблемы, связанные с их реализацией. В статье на примере организаций социального обслуживания аргументируется возможность совершенствования их деятельности на основе изучения готовности специалистов к маркетинговой деятельности. Выявлены показатели эффективности реализации маркетинга в социальной сфере. Определены позитивные и негативные аспекты маркетинговой деятельности, характеризуются трудности ее реализации, выделяются ее приоритетные направления. Наиболее актуальными направлениями маркетинговой деятельности являются взаимодействие со СМИ, привлечение волонтерских и благотворительных объединений, анализ социальной ситуации. В данной работе раскрыта значимость маркетинговых умений в управленческой сфере, обосновывается необходимость их формирования у специалистов по социальной работе.

The purpose of the article is to discover the latest trends, principles and methods of personnel policy realization of the social service organizations. In the article on the example of the social service organizations the author argues in favor of improvement of the personnel policy of the organization on the basis of the study of the principles and methods of its realization. Monitoring revealed the dynamics changes of directions, principles and methods of personnel policy. The positive and negative aspects of personnel policy are identified. The priority directions of personnel policy are defined, the methods and principles of the personnel policy are specified. The most actual directions of personnel policy are the professional recruitment; evaluation and certification; creating a favourable atmosphere. The administrative methods are the most effective. The priority principle of the personnel policy is the principle of improvement of professional skill.