Analysis of the rules of language behavior in social network

The article reconstructs semantic context (evaluation, movement, actions, etc.) of WE and THEY – two usual subjects of the Russian linguistic worldview. Monologues and dialogues recently collected in Krasnoyarsk reveal the main characteristics of this opposition. A relatively big number of contexts have indefinite-personal verb forms such as [they] “buy”, “make”, “climb”, “cover up for”, “turn”, “serve”, “locate”, “repair”, “accommodate”, etc. Due to their grammar and semantic realization in the oral speech they are included in the syntactic connection with the personal pronoun “they” – the representative form of some indefinite collective subject. This group of predicates, as well as their closest linguistic entourage, “tells” about the circumstances and details of “Their” actions, “Their” characteristics and “Their” partners, forming the distinctive specificity of the text content. In the same contexts there happens to be no less active collective subject – the author’s “We”. “We” and “They” are realized in different event-based and qualitative interactions, given by spatial and temporal coordinates, where these two “characters” distinguished by linguistic consciousness live and act. This semantic field in the Russian language common worldview is divided into several parts, for example: power environment, professional environment, inter-ethnic communication, sacred communication, etc. As a result, the indistinctive subject “They” developed by the indefinite personal form of the verbal predicate and the pronoun “There” turn out to be only a mask – superficial uncertainty. It is easily removed by the subsequent context and specified through the parameters “place” (for example, “in power”, “at work”), “social status of the subject” (“officials”, “bosses”, “the rich”, “owners”), “the character of the situation” (irrational, useless action – or rightful, useful for “Us”, ordinary members of the community, “folks”, “people”). The grammatical uncertainty itself is transformed into semantic markers of two definite evaluations – evaluations of distrust and unbelonging (often in relation to “Them”) and self-evaluations of rightness and sympathy (often in relation to the subject “We”)

One of the traditional images of the Russian linguistic worldview is reconstructed in the article. Based on the material of historical-detective novels about Erast Fandorin by B. Akunin and by the means of semantic analysis, three metaphorical patterns of rumors that significantly diversify the fictional world of the author were identified. The first one creates a movable picture of the physical movement of a living being or a liquid element, which, with varying degrees of activity captures the space ("rumors circulate / go / leak"). The second one is based on the idea of the extensive and intensive sound signal with a fixed source and spread limits, but, sooner or later, it always becomes silent ("Moscow was buzzing"; "they rustled in Europe"). The third one is controversial, it is either based on the understanding of rumors as a global and comprehensive speech act, which active subject is the whole space of communication ("the whole

Social networks are developing the function of mass informing the population, becoming a kind of “people’s” media, taking a leading role in informing Internet users. This defines the statement of the problem within the boundaries of the analysis undertaken, the purpose of which is to find out the content of the attitude towards Instagram – one of the most popular social networks. The scientific basis of the research is formed by works devoted to professional and ethical standards in modern media and social networks, as well as linguistic works developing the methodology of the associative experiment. The research material was the results of a chain associative experiment (September 2020, Krasnoyarsk; respondents were Instagram users, aged 20 to 45). As a result, the characteristics of the Instagram social network were obtained and interpreted according to the data of the linguistic associative experiment. The received reactions record the attitude of Internet users to this social network as to mass media. These reactions characterize Instagram in three aspects: parameters of its connection with the mass audience (accessibility, trust, unreliability); formally linguistic qualities of content (slang, jargon, illiteracy); its content concerning the main aspects of human being – physical, mental and social. The final conclusions are determined as follows. The specificity of the subjective attitude towards this social network is a large number of evaluative reactions that are opposite in sign. Cruelty / aggression as qualifying characteristics of Instagram content, together with its formal language features – illiteracy, profanity, slang and jargon – are clearly negative. At the same time, in the group consciousness, Instagram is a mass media that provides a wide variety of meaningful information, causing the natural interest of users. This is related to the fact that the negative characteristics are compensated by a large number of positive reactions: more than 50 % of them have a positive assessment (from accessibility to beauty and culture).