The article examines the problems of applied social and communication aspects of the media literacy development in future teachers. The research involved such methods as sociological analysis, the reproductive method, the pedagogical experiment, testing, survey, as well as the method of dialectical research. The results of testing and surveying students showed the need to improve the applied social and communication aspects of the media literacy development in future specialists. The main ways to improve the media literacy development in future teachers were identified based on the results of testing and surveying students, namely: create special learning environments, involve students in project activities, organize student interactions with all participants in the learning process, etc. In the future, compliance with such recommendations will expand the dialogue needed between teachers and students, and increase awareness of future professionals features and skills of media literacy. As a result, it will allow future professionals to become aware of their responsibilities and obligations to society. In the future, compliance with such recommendations will expand the necessary dialogue between teachers and students, and increase future specialists’ awareness of the features and skills of media literacy. As a result, it will allow future specialists to become aware of their responsibilities and obligations to society.

The aim of the article is to determine the effectiveness of various international tools designed to develop students’ English-language communicative competencies. Several scientific methods were used: observation, testing, experimental training etc. Statistical processing of the data obtained during pedagogical experiment was carried out, visualization with the use of graphic method is applied. The description and verbal recording of the results of the study confirm its effectiveness. During the research, experimental training was carried out with the use of social media applications for the development of foreign language communicative competence in second-year students of groups G1, G2. Observations and testing of students while developing foreign language communicative competence were carried out while writing e-mails and creating videos for TikTok in English. The educational platforms, programmes, Internet resources were also used in accordance with the goals and topics of training sessions. The practical results prove the advantages of certain social media applications in the acquisition of English-language components of communicative competences (CCC). G1 students demonstrated a standard procedure for acquiring a linguistic, socio-cultural CCC with a “lag” of the regional geography component. In G2 group, the higher levels of CCC were observed in most cases. Mostly positive markers of Communicative Competences were demonstrated at the medium (344.1 points, 69.8% of G1 respondents) and a sufficient level (371.0 points, 75.8% of G2 respondents). Promising “growth points” were identified. The directions concerning further developments of progressive methods are highlighted.

Мета статті-визначити контентні характеристики фактологічного наповнення тревелогу. З'ясовано, що у тексті тревелогу превалює відтворення фактів дійсності, насамперед, як документальних, статистичних образів, які часто доповнюються візуальними. Доведено, що факти у тревелозі можуть набувати ознак суб'єктивного авторського інтерпретування, а їх групування залежить від контенту. Пояснюється, що принцип документалізму в тексті тревелогу поєднується з авторськими намірами щодо осмислення фактів, а публіцистичне узагальнення сприйнятого фактажу транслюється у вигляді авторських суджень, узагальнень, висновків. Встановлено, що контент тревелогу насичується водночас фактами, документальною образністю, інформативністю, а опрацювання фактологічного наповнення зумовлюється власне авторськими намірами та жанровими особливостями тревелогу.

The article considers the importance of the stage of writing headlines in the process of preparing PR-texts on tourism, indicates the features of creating titles of different types of PR-texts published in online publications, identifies factors that affect the reader's attention and facilitate the perception of the title. When promoting a tourism product on the foreign market, it is important to adhere to the principle of conformity. This means that the image that is promoted on the market must correspond to the level of development of society, so as not to irritate the client by the inconsistency of the created image with the real state of the tourist area.

The purpose of scientific research is to explore the leading genres of satire and humor, which reproduce travel adventures and which were distributed in the Rivne press in the 1950–80s of the twentieth century. It is determined that the satirical reproduction of travel adventures in the pages of regional periodicals took place. The diversity of topics of travel adventures was revealed on the example of the content of the Rivne region press, the dynamics of the appearance of these texts on the pages of the Rivne newspapers «Chervonyi prapor» and «Zmina» was traced. The most important components of travel in the regional information space, in particular, performed by the traveler-narrator are outlined. It was found that a significant influence on the content of the travel adventure is exerted by the researcher-promoter, clearly expressing his own position.