The environment has gained significant importance in recent years, and companies involved in several technology fields are moving in the direction of eco-friendly solutions. One of the most discussed topics in the automotive field is lithium-ion battery packs for electric vehicles and their battery thermal management systems (BTMSs). This work aims to show the most used lithium-ion battery pack cooling methods and technologies with best working temperature ranges together with the best performances. Different cooling methods are presented and discussed, with a focus on the comparison between air-cooling systems and liquid-cooling systems. In this context, a BTMS for cylindrical cells is presented, where the cells are arranged in staggered lines embedded in a solid structure and cooled through forced convection within channels. The thermal behavior of this BTMS is simulated by employing a computational fluid dynamics (CFD) approach. The effect of the geometry of the BTMS on the cell temperature distribution is obtained. It is shown that the use of materials with additives for the solid structure enhances the performance of the system, giving lower temperatures to the cells. The system is tested with air-cooling and water-cooling, showing that the best performances are obtained with water-cooling in terms of cell packing density and lowest cell temperatures.