These days Higher Education Institutions (HEIs) in Albania are operating in a highly dynamic environment. The aim of this study is to examine the sources of information that influence the student's selection between public or private university in Albania by identifying the role of marketing communication in this selection. The data was gathered through self-administered questionnaires in 17 public and private universities throughout Albania. The factorial analysis conducted using the evaluations from 28 di fferent sources of information, concluded that mainly four factors influenced university choice. These were, public relations, advertising, reference groups and internet marketing. Most of the Albanian Universities need a better understanding of the entire process the prospective students undergo during their university selection process. They also should try adopting a new orientation in their marketing communication strategies based on the students' need for information. JEL Classification Number: M31, DOI: http://dx.doi.org/10.12955/cbup.v4.765

Implementing complex and yet sound and effective accounting information systems known as enterprise resource planning systems, is an enormous project for the firms that want to streamline their information flow and increase their value. As the effects of these systems on the performance of the entities are both financial and non-financial, their success is of crucial importance. This study is an exploratory factorial analysis to identify the factors of successful implementation of ERP systems in the medium and big companies in Albania. We use in depth surveys and interviews with firms that have implemented enterprise resource planning systems and include twenty initial variables in the survey. Later these variables are combined in three factors that have the biggest impact on the success rate of ERP implementation: the overall quality and end-user satisfaction with the ERP system; the cost-benefit ratio of the ERP and the support from the ERP provider and ERP implementing consultant. This study contributes not only theoretically to the empirical literature, but also practically because it helps businesses of the region that are considering implementing ERPs in the future to pay attention to the most critical factors of success with ERPs.

After the late 1970s the marketing discipline has known a considerable expansion and application not only in private sector but also in public or non-profit sector. Currently the debate is focused on how to better integrate the marketing concept and marketing function into the activities of government organizations as means of increasing the effectiveness of the delivery of public policy and citizens satisfaction. Public marketing is a new concept for the Albanian reality and very slowly is entering into the management approach. The aim of this paper is to evaluate how much is known and accepted the concept of marketing in the Albanian