The research explores neologisms that have entered everyday English discourse during the coronavirus pandemic and formed so-called Coronaspeak. The analysis reveals that three approaches to neologisms are applicable to lexemes of Coronaspeak: the stylistic theory that is relevant to the words that used to be scientific terms but have been adopted by non-specialists, the etymological approach that regards as neologisms those new coinages that have developed a new meaning, and the denotational approach where neologisms are the lexemes created to nominate new concepts. Drawing on the assumption that language units verbalise cultural phenomena, the further study of Coronaspeak suggests that the modern English-speaking societies undergo a number of cultural changes: medicalisation of public discourse that originates from the government policy to engage the public in the struggle against COVID-19 as well as from using the pandemic as an argument in ideological and political conflicts; conceptualisation of the pandemic as a milestone, a turning point in history; introduction of new categories for social groups based on such criteria as health, profession, or attitude to the pandemic and socially responsible behaviour (e.g., clinically vulnerable people, key workers, covadults); development of new or modification of old cultural practices that embrace lifestyle (coronacocooing, WFH, drivecation), appearance (corona hair, coronabesity), patterns of online and offline communication (homeference, video party, coronadating, Wuhan shake); reconceptualisation of pre-pandemic concepts (home), and, finally, emergence of new types of interpersonal relations (coronarelationship, corona boyfriend).

The article deals with the perfume and cosmetic name corpus research in the aspect of parametrization in multiaspective and multistructural ways. Multiaspective peculiarities are divided into naming and informational aspects. Multistructural features are reflected in the combination of A-brand (manufacturer), B-basic (individual), C-genitive (article), D-functional-descriptive integrants. The next level of multistructural features is connected with the combination of integrants into bigger structures, they are integrators. They are associated within the huge article unit name corpus. The corpus itself consists of such semantic components as quantificators, qualificators, determinatives. Naming integrator corpus provides the discrimination of article units, and demonstrates the involvement of naming devices and some shade of social stratification. Involvement of naming register is reflected in the corpus too. Article units are associated with their naming integrators. In the process of research there were two stages of selection. The primary stage identified 54 classes of goods. The secondary one identified 13 leading classes of olfactory and colouring goods. Parameters which are identified in the process of parametrization may be qualitative and quantitative in their mutual functioning and correlation. Quality and quantity are reflected in goods types, naming devices, naming register. The goods name corpus is a stock of information, knowledge about article units. The informational nucleus is created with two subgroups. The first subgroup represents some information about olfactory, aroma, fragrance, odour. The second one contains some information about optical effect, colouring, tinting, masking.

The article offers a new approach towards the parameterisation of perfume and cosmetic names, in the particular social status reflection in the naming integrator of these goods. It being a bearer of naming parameters correlates with the hyper-informative units as a bearer of information parameter. Four naming integrants correspond to four sub-informative units. Being identified in the structure of the naming integrator, four naming integrants differ according to naming parameters. There is a 1 brand naming integrant (correlates with A sub-informative unit), an 2 individual naming integrant (correlates with B sub-informative unit), a 3 genitive naming integrant (correlates with C sub-informative unit), a 4 functional-descriptive naming integrant (correlates with D sub-informative unit). Naming and information parameters are mutually connected to each other by means of lexical embodiment. These two groups of four naming constituents have been singled out as parameters-bearers of the naming nature and properties of these goods. There have been distinguished inner semantic-structural elements in naming integrators – hyper informative units. These elements are responsible for representing social status reflection on the lexical level. These elements are recognized as content words which are viewed as discrete naming informative components or component clusters, having the specific speech realization and arrangement in the naming integrator–hyper informative unit. Simultaneously content words are carriers of specific functional load connected with the formation of naming integrators-hyper informative units in their semantic aspect. Content words indicate (within the speech aspect of perfume and cosmetic goods frame) semantic-structural and content-narrative reflection of the integrator-informative unit. The inner nature of the content words is revealed through the use of their dictionary definitions. The order of semes and their lexical embodiment demonstrate all details of inner hidden semantics concerning social status reflection.

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