The aim of this article is to report, summarize and spread the results of a largescale European research project funded by EBU Radio in 2011 to map best practices in social media and European public radio, focusing on the way successful public service radio formats have incorporated social media in their production flow. The kEywords radio studies social media Facebook Twitter 1. 2. 3. 4. 5. RJ_12.1&2_Bonini_89-108.indd 89 8/24/15 11:37:34 AMF i r s t P r o o f L a y o u t @ I n t e l l e c t L t d 2 0 1 4
Résumé L’analyse du public de la radio doit être confrontée à ses techniques. Ainsi, la découverte du composant transistor adapté aux postes de radio a-t-il bouleversé le mode d’écoute. Cet article montre comment l’étude du poste à transistors en tant que produit de grande consommation apporte des éclairages sur les comportements du public de la radio et sur les conséquences d’écoute dans les années 1960.
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